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best essay font size The Modern Language Association (MLA) provides explicit, specific recommendations for the margins and essays mba, spacing of academic papers. Salmonella Abstarct? (See: Document Format.) But their advice on application font selection is research on volatility, less precise: #8220;Always choose an easily readable typeface (e.g. Times New Roman) in which the essays application mba, regular style contrasts clearly with the tomosynthesis white paper, italic, and set it to essays application, a standard size (e.g. 12 point)#8221; ( MLA Handbook , 7th ed., §4.2). Poems Different Culture Essays? So which fonts are #8220;easily readable#8221; and application mba, have #8220;clearly#8221; contrasting italics? And what exactly is a #8220;standard#8221; size? For academic papers, an #8220;easily readable typeface#8221; means a serif font, and a #8220;standard#8221; type size is research on volatility, between 10 and essays application mba, 12 point. Culture? Serifs are the tiny strokes at the end of essays application, a letter#8217;s main strokes.

Serif fonts have these extra strokes; sans serif fonts do not. Stewart Scandal? ( Sans is essays application mba, French for #8220;without.#8221;) Serif fonts also vary the essay about to go to college, thickness of the letter strokes more than sans serifs, which have more uniform lines. Books, newspapers, and essays, magazines typically set their main text in a serif font because they make paragraphs and long stretches of text easier to salmonella abstarct essay, read. Essays Application? Sans serifs (Arial, Calibri, Helvetica, Gill Sans, Verdana, and siemens tomosynthesis white, so on) work well for single lines of text, like headings or titles, but they rarely make a good choice for application body text. Moreover, most sans serifs don#8217;t have a true italic style. Their #8220;italics#8221; are really just #8220;obliques,#8221; where the letters slant slightly to essay text, the right but keep the essays application mba, same shape and spacing. Most serifs, on the other hand, do have a true italic style, with distinctive letter forms and more compact spacing.

Since they#8217;re more readable for on volatility long passages and have sharper contrast in essays application their italics, you should always use a serif font for abstarct essay the text of an essays academic paper. Thesis? The standard unit for measuring type size is the point . Essays Application Mba? A point is acknowledgement about thesis, 1 ⁄ 72 of an application inch, roughly one pixel on a computer screen. Siemens Tomosynthesis? The point size of a font tells you the size of the essays, #8220;em square#8221; in text which your computer displays each letter of the essays application, typeface. How tall or wide any given letter is depends on to go how the type designer drew it within the em square, thus a font#8217;s height and essays mba, width can vary greatly depending on the design of the typeface. On Volatility? That#8217;s why if you set two fonts at the same point size, one usually looks bigger than the application mba, other. Research Papers On Volatility? Compare the following paragraphs, both set at 12 point but in essays different fonts: For body text in academic papers, type sizes below 10 point are usually too small to about, read easily, while type sizes above 12 point tend to essays application, look oversized and jane goodall a window essays, bulky. Essays Mba? So keep the research, text of application, your paper between 10 and text, 12 point . Some teachers may require you to set your whole text at 12 point.

Yet virtually every book, magazine, or newspaper ever printed for essays application visually unimpaired grown-ups sets its body type smaller than 12 point. Salmonella Essay? Newspapers use even smaller type sizes. The New York Times , for essays application mba example, sets its body text in jane goodall - through a window essays a perfectly legible 8.7 point font. So with proper spacing and margins, type sizes of 11 or 10 point can be quite comfortable to read. Application Mba? I usually ask my students to use Century Schoolbook or Palatino for jane essays their papers. If your teacher requires you to essays mba, submit your papers in tomosynthesis a particular font, do so. (Unless they require you to use Arial, in which case drop the essays application mba, class.) One thing to consider when choosing a font is about, how you submit your essay. When you submit a hard copy or a PDF, your reader will see the application, text in text analysis whatever typeface you use.

Most electronic submission formats, on mba the other hand, can only use the tomosynthesis paper, fonts available on the reader’s computer. Application? So if you submit the paper electronically, be sure to use a font your instructor has. What follows is a list of some widely available, highly legible serif fonts well-suited for academic papers. I’ve divided them into three categories: Microsoft Word Fonts, Mac OS Fonts, and analysis, Universal Fonts. Mba? Microsoft Word comes with lots of fonts of different, varying quality. If your teacher asks you to application mba, submit your paper in Word format, you can safely assume they have Word and all the fonts that go with it.

Morris Fuller Benton designed Century Schoolbook in 1923 for elementary-school textbooks, so it#8217;s a highly readable font. Poems Culture Essays? It#8217;s one of the application mba, best fonts available with Microsoft Word. Because it#8217;s so legible, U. Goodall - Through A Window? S. Supreme Court Rule 33.1.b madates that all legal documents submitted to essays mba, the Court be set in Century Schoolbook or a similar Century-style font. Hermann Zapf designed Palatino in scandal essay 1948 for essays titles and - through essays, headings, but its elegant proportions make it a good font for body text. Named for mba Renaissance calligrapher Giambattista Palatino, this font has the beauty, harmony, and essays, grace of fine handwriting. Palatino Linotype is the name of the mba, font included with Microsoft Word; Mac OS includes a version of the same typeface called simply Palatino. Acknowledgement About Thesis? Microsoft Word includes several other fonts that can work well for academic essays: Bell MT, Californian FB, Calisto MT, Cambria, Garamond, and essays application, Goudy Old Style.

Apple has a well-deserved reputation for analysis design excellence which extends to essays, its font library. But you can’t count on research papers on volatility any of these Mac OS fonts being on a computer that runs Windows. Finding his inspiration in the typography of Pierre Simon Fournier, Matthew Carter designed Charter in mba 1987 to look good even on crapy mid-80s fax machines and printers. Jane - Through? Its ability to hold up even in essays mba low resolution makes Charter work superbly well on essay screen. Bitstream released Charter under an essays mba open license, so you can add it to your font arsenal for about free. You can download Charter here. Essays Mba? In 1991 Apple commissioned Jonathan Hoefler to poems culture, design a font that could show off the Mac#8217;s ability to essays mba, handle complex typography.

The result was Hoefler Text, included with every Mac since then. The bold weight of acknowledgement, Hoefler Text on essays mba the Mac is jane, excessively heavy, but otherwise it#8217;s a remarkable font: compact without being cramped, formal without being stuffy, and essays, distinctive without being obtrusive. Siemens Tomosynthesis White? If you have a Mac, start using it. Essays? Iowan Old Style, designed by Iowan sign painter John Downer, emulates 15th century Venetian typefaces by Nicolas Jenson and Francesco Griffo, but it blends these designs with more modern features that make it ideal for essay about to go extended, immersive reading. Like Charter, Iowan Old Style comes with the iBooks app in OS X Mavericks (released in 2013). Essays Mba? If you#8217;re running an older version of Mac OS, you won#8217;t have these fonts. Other Mac OS fonts you might consider are Athelas (another iBooks font), Baskerville, and analysis, Palatino. Anyone you send your document to application mba, will have these fonts because they’re built in to about thesis, both Windows and Mac OS. Essays? Matthew Carter designed Georgia in 1993 for stewart maximum legibility on mba computer screens. Georgia looks very nice on web sites, but in print it can look a bit clunky, especially when set at abstarct, 12 point. Application? Like Times New Roman, it#8217;s on every computer and is quite easy to salmonella essay, read.

The name #8220;Georgia#8221; comes from a tabloid headline: #8220;Alien Heads Found in essays mba Georgia.#8221; Times New Roman is, for better or worse, the essay about want to college, standard font for academic manuscripts. Essays? Many teachers require it because it#8217;s a solid, legible, and essays, universally available font. Stanley Morison designed it in essays mba 1931 for goodall a window The Times newspaper of essays application mba, London, so it#8217;s a very efficient font and legible even at to college, very small sizes. Times New Roman is always a safe choice. Application? But unless your instructor requires it, you should probably use something a bit less overworked.

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Resume or Retry and mba, FTP upload option. The Resume/Retry option is now built into siemens tomosynthesis, our standard uploader: Howdy all, we introduced this awhile ago, but PRO members can now upload via FTP! To learn all about it, take a look at our FAQ here: I#039;ve spent close to essays 8 hours trying to upload one video. Pretty frustrating getting to say 92%, freezing which by the way your system gives no indication of. It just hangs for hours on end.

And the solution is that I have to try again from the beginning! There has got to white be a way to permit resume. Likewise some places provide an FTP upload option - Why don#039;t you? I think you need to improve related things like after a hang for say 5 mins provide a message advising the upload has stalled and what the options are. Application. Likewise for those of poems culture us paying for plus or pro accounts I think you provide some combination of a ticket based trouble system, email, and/or telephone support. Sorry to hear that. We have a plan this year to application work on on volatility, a desktop uploader application that will re-introduce this feature. With the end of the desktop uploader we now have no way to application mba pause an about thesis, upload and resume it.

When are you going to reintroduce this feature? What#039;s the application timescale? desktop uploader has been discontinued.. and martha stewart, their is improvements to the web uploader, dos this mean their will be a pause and resume feature with web uploader? No, the resume/pause function, as far as I am aware, is not a feature we can build on top of HTTP protocol. We are SOOO disappointed that Vimeo no longer supports the essays desktop uploader. Now there#039;s no way to pause and resume. Siemens Tomosynthesis White. And it#039;s relying on the browser not to freeze, so if I#039;m doing something in another window and the browser crashes, I need to restart the upload from 0. Very disappointing Vimeo! We hear you and this is why, as I stated above, we will be working on a new version this year.

Vimeo, please be aware that not everybody has a rock-solid internet connection, to essays application upload a big video non-stop. The zone I live in only has one DSL ISP (no cable) and abstarct essay, because im far away from the DSL servers, i get poor speeds and application mba, frequent disconnections. And even if that wasn#039;t the case, connection problems really often, it would be just nice to have the option to resume an upload later. Shame on you for discontinuing desktop uploader. I have just tried to post a long reason for my frustration, but an acknowledgement thesis, error occurred uploading to the forum and now I do not want to go through the hazzle of writing it again.

But, now I cannot upload multiple home video files easily with drag and essays application, drop and easily add them to different culture the same album. Also, why are the essays files uploaded with the web uploader named untitled. With the desktop uploader, the file name was the same as locally. You are wrong discontinuing the desktop uploader without providing an improved solution. I am very disappointed that you are not in sync with the use cases your product has fulfilled.

Why add features (like pause and resume on the Desktop uploader) and then take them away? Very backwards! Its a crazy way to run a business. Not everyone has fast connections (I live in Africa and I#039;m practically talking about the entire continent not having a fast connection)! Bring back Pause Resume in some shape or form please. Professionals which use vimeo weekly CANNOT work like this, you will have to think about something different, this is not a method. Vimeo is known for letting user upload big files , which of tomosynthesis white course should have a resume and pause option otherwise we are playing with our time, so since no desktop uploader and essays mba, no way to resume or pause, I am afraid I am going to finish my subscription with vimeo. I am like the other posters sad about not being able to siemens white pause / resume the upload. I tried uploading a large file, but with my current connection it is pretty much impossible. Needless to say, while I love vimeo, I do not think I will be renewing my plus membership.

I beleive the old vimeo uploader must have provided a more rugged upload protocol, ie the client was able to communicate with the server in such a way as to enable the upload process to resume after a break. With the uploader I was able to leave the uploader running overnight, and could uploat a half-hour video in 10 0r 12 hours. I note that the staff are now MANDATING that for a successful upload I should do away with my wi-fi link and re-wire my house . I would be most grateful if Vimeo staff would advise on the most rugged browser to use. I use Google but have just waited 15 hours for half an hour to load, then is crashes and also advise: I have just started from scratch and will have to delete the essays residue from the first attempt. Will this be deducted from my weekly allowance ? The title of this discussion includes FTP upload. To the folks at on volatility, Vimeo, can you give some incite into why this is not an essays mba, option for us? It#039;s been addressed in few past threads.

In short, we#039;ve looked into this but it turned out to acknowledgement be far more complicated than we anticipated given the specifics of our upload and application mba, transcoding infrastructure. As I mentioned above, we have plan to essay work on application, the next version of the desktop uploader app. We are also currently looking into another non-FTP upload solution which we think many of our users will find useful. Professional users need this function! You should leave the desktop uploader at least working until you implement the newer one . We have a plan this year to work on a desktop uploader application is too vague - are we going to be waiting for months and salmonella, months until this feature comes back? If so, unfortunately Vimeo will no longer provide what I need. I too am in West Africa while my colleagues are in Cambodia and without the application mba resume feature vimeo is abstarct essay, rendered useless to essays application us. Why not just allow the paper old desktop uploader to continue functioning in the meantime.

Yeah I didn#039;t quite understand either the application mba necessity to shutdown the current version way before the poems different essays new one is released? just to say +1 on ftp upload or eventually desktop upload working with a NAS solution would be great. to add my voice: PLEEEEEEESE return the RESUME UPLOAD FROM SAME PLACE option ASAP. im wasting hours, days without it. we dont all have unbreakable multi-meg lines out application, here. THIS. Siemens Tomosynthesis White. Seriously. It#039;s actually begun to harm our business. I#039;m not going to application threaten to pull our subscription because we still love you, but if this isn#039;t on the top of the priority list for you then please make it so. Hear Hear. I just cancelled my PLUS, it#039;s worthless to goodall - through a window me, as long as I can#039;t resume uploads. Christ a full week trying to upload a video ! Any chance of an FTP option ? Same here.

Youtube will auto-resume if you upload the exact same file after a connection interruption. I am in a remote location, not the rock solid bandwidth available at my studio. Essays Application. Upload has failed 3 times. Pause and resume feature for our upload page is being worked on right now. We hope to have this in testing soon.

If you need a tester please use me!! Every week it takes me hours/days to poems culture essays upload files from 85MB to 200MB. Essays Application. My internet connection is slow and salmonella abstarct essay, not that stable, and I have to essays application mba re-upload multiple times for success. As I#039;ve said before and has been said many times in the forums, it is incredible that in 2012 you do not have a resume feature. I#039;m fed up being penalized for research papers on volatility, not having a #039;rock solid#039; internet connection.

Please, please, please get this done asap. This is a deal-breaker for me. I#039;m in Brazil and I#039;m having to upload each video 10 times before I can get it to take. This must be costing you guys tons of money for extra bandwidth if for application, every gig of video you guys have to deal with 8-10 gigs of data transfer since I keep having to start uploads over and over again.;s premium plans have been offering FTP uploading for years. I switched over to martha stewart essay Vimeo expecting the same feature but was disappointed to learn of its absence. Maybe talk to their engineers? Also, it would be nice for essays application, you to update the goodall essays FAQ with your plans for the new uploader. That way users like us don#039;t have to mba go hunting in tomosynthesis paper the Feature Request thread for this info.

Thanks. Pause and resume feature for our upload page is essays application mba, being worked on right now. YEAH go for it VIMEO ! :] I already gave up uploading that 400Mo film for now (like what, 20 tries and a month? ^^) I really am fed up. I live in a very remote part of Indonesia. I film some of the about thesis most rare and mba, unusual underwater creatures in the world. My internet is poems essays, OK, but loses the connection for perhaps 1 to 2 seconds every 10 minutes or so. It is impossible for me to application mba upload anything BECAUSE VIMEO CANNOT IMPLEMENT PAUSE OR RESUME. You had it before (Desktop loader) but no longer. Martha Scandal Essay. You #039;are working on it#039; but you never fix it.

Why should I be polite and nice when you are basically giving me the finger with your inability to fix such a basic function for any uploading site. GET IT TOGETHER, you are letting us all down. So, finally, by application mba, transferring my video to my android phone, then using the (buggy) Vimeo app, I have uploaded my video. How can the android app support pause and resume, but the different essays desktop/browser not? Can I download the Vimeo app as an APK someplace? I want to try a completely ridiculous approach trough BlueStacks emulator, just for this upload thingie -_- Any update on the Pause and Resume feature that was being worked on essays, 2 weeks ago? Not quite ready yet but we#039;re working on poems essays, it.

Thanks. I recently uploaded a large video to Youtube (tried but just couldn#039;t get it uploaded to Vimeo) and couldn#039;t believe what an easy experience it was. It just worked. Mba. I do love Vimeo and stewart, just the simple feature of resume would make everything perfect for me. That would help indeed, I#039;m not going anywhere with that android emulator. Another +1 for essays application, the desktop uploader. being limited to research upload only 5 videos for session, and transfer all at the same timme produce you in sluggish and unpredictable results.

Is not that difficult to implement a queue system in essays application mba javascript. And c´mon, a new window for setting the video properties, seems kinda lazy integration work. I miss the old desktop uploader :( We know we can better integrate the thesis settings on multi upload page and we will spend more time on that. On queueing system. honestly, no, it#039;s far more complicated than some simple JS work.

Guys, in the meantime you may want to try this: Cheers Lemo. Trying it out application, right now, with a 3,5 GB file. i really need the jane - through resume/pause features. I know you guys don#039;t normally post ETAs but can you give us a clue?

When traveling I am forced to go to youtube because they DO support auto-resume through html5. I love vimeo dearly, but it is killing me to essays get to 85% on poems essays, a video and connection drops, and I#039;m out 1.5 hours of uploading! 3 days I#039;m trying to upload a video. I need the pause/resume. Would you mind posting some details of the failed upload to our HELP forum so we can help you troubleshoot?

It#039;s mostly due to a slow and uncertain wifi. That#039;s why i#039;d kill for mba, a pause/resume feature. Vimeo, You desperately need to add the upload resume function or a desktop app. I#039;m not going to renew my subscription without this and I know at siemens tomosynthesis white paper, least twenty people which have not bought one because they know that this feature is missing. Essays Application. A stable upload (with the option to resume) is a must in a world of papers deadlines. Internet connections and browsers are and will continue to be unstable.

I can not believe that this option is not top priority for you. Have you tried using the advanced uploader yet? It supports pause/resume. While using the application mba advanced uploader a file got to 85% then failed. When attempting to re-upload the file again, it does not resume. How are we to resume file uploads? When an ftp server says it#039;s supports resume, it means that if the poems culture essays upload fails at essays application, some point, then you can resume from where it left off.

I think this is what everyone wants. Our problems are that our internet connection can drop out or,as above, the upload just fails at some point, and this makes it very difficult to upload videos, unless you support resume, not just hitting a pause button then resume. This, by on volatility, the way, is incredibly basic stuff, one that I would have hoped your team of highly trained developers would have known. just to essays mba say +1 to research papers ftp upload. I have been away from Vimeo for a number of essays mba years and have built a strong following (with only about thesis, amateur videos) on U-Tub. I thought however, it’s time to come back to application mba the ‘professional’ Vimeo and so purchased the salmonella abstarct essay upgraded membership. Application Mba. Now after several attempts to upload using a good fibre optic connection, but failing to upload, I have come here to read all your comments about the #039;resume#039; option (which as some have pointed out is not exactly cutting edge technology).

So Vimeo let me add my voice to theirs NO ONE has a perfect connection this is something that is salmonella, a must and the whole concept of taking away facilities, before their replacements are in place - is application, plan daft! Hello Andy, are you referring to the pause/resume function or the FTP upload? If it#039;s the former, that feature is already available. If it#039;s the latter, we#039;ve addressed it several times in the past. It#039;s very difficult to retrofit the technology into our infrastructure at culture, this time. Specifically the ability to resume after an aborted (for whatever reason) upload. There is mba, maybe a solution to abstarct essay use ftp transfer to upload video on Vimeo (I havn#039;t try yet but I will definetely). to upload to essays application Dropbox.

use the papers on volatility vimeo function to upload from mba, dropbox. I plan to poems culture use this solution with a NAS (synology) as my NAS is always on :-) I have used an uploader to send large size files to my printer built on java that allows you to mba pause and restart. It is salmonella abstarct essay, made by Fileflow technologies, the product is called WebCourier. Might be worth a look. Please note there are solutions out essays, there, just a matter of cost and integration. Soxiam - maybe I am missing something here, but just because you put a Pause button on the web uploader - exactly how does that address *any* of the problems expressed here? In fact I dont even see the purpose of salmonella abstarct essay it!

What does it do? Stop the upload? Great. The problem is that people want to finish their upload if its interrupted. Essays Mba. What they are really asking for here isnt a PAUSE. They want a RESUME that works even if they have to shut down and reboot their computer. What use is a PAUSE button anyway? If you press PAUSE and so much as close the browser, all of your video upload thus far is research, lost. Because you cant RESUME. Who is going to PAUSE the upload while sitting right in front of the computer, as the upload is still in progress? Why would they?

FTP technology has been around since ancient times. Even if windows crashes, the essays application mba software tags the upload and can resume at any time indefinitely in the future. This is what people here are asking for. I will be cancelling my paid account here as well. The iPhone app can#039;t upload even on Wifi reliably, and the most robust version (web) doesn#039;t even have basic functionality. Vimeo - all you are is research on volatility, a video uploading service, and you dont even have basic functionality from 1998. Essays Application. Confusing.

Sorry for the triple post. Just reading more comments here. I realize creating a web interface with Resume functionality may be complex - but why dont you slap a web interface on top of an poems culture essays, FTP uploader? Clearly im no programmer, but programs like WS FTP had pause resume literally 10 years ago. Application Mba. It can#039;t be that difficult . Hi, any news about this new feature? today is impossible upload videos with more than 1gb. the default upload system on white paper, always crash! Why are VIMEO staff not replying to this post with an update to this?

It is THE MOST important feature they can have, I you can not upload a file you have no service. Application. My company has just bought Vimeo Pro and were about to upload 300 files, before I start this process I want to make sure I can actually do this without pulling my hair out. Vimeo, any news at abstarct, all?! ouch, it seems that this pause/resume option is not available in Opera browser? Started to google this topic as I had to application mba start over again upload of +2gb video file and was unable to find any uploader desktop app for Windows 7.

I have been trying to upload a 400mb file for 2 days already. My god I did not know Vimeo is such a crap if it comes to uploading files :/ You need to get it sorted guys. I mean it. It, is 21st century. The Resume/Retry option is essay, now built into our standard uploader: FTP uploading is something we#039;re working on and hope to deliver soon. When you start an upload you are giving the option to pause and application, restart it at any time during the white process. I hope its SCP or SFTP compatible FTP has a 2gig per essays application mba, file limit.

my browser crashed at different essays, 90% after 2.5 hours of uploading. No discernible way to resume, when i re upload it starts again. This is a fundamentally needed feature especially when uploading HQ video which is the whole point of vimeo. I really need a resume or a FTP compatible upload option. It#039;s a critical feature. :/ Resume is built into application mba, our normal uploader: I can pause and resume it but how I can resume a failed upload ? It always starts from the acknowledgement beginning. Uploading from the latest Mozilla Firefox. Unfortunately if an upload failed we can#039;t restart it from the fail point because we don#039;t know why it failed.

We#039;d always have to start from the beginning on essays application mba, a failed upload. 95% through an upload that took 17 hours, the whole thing crashed my browser. There is no obvious resume/retry on standard upload page that I can see. I just joined Vimeo and am a Plus member. I don#039;t understand. This is such a disappointment. The pause/resume button is on the upload progress bar. Take a look at tomosynthesis paper, this screenshot if you#039;re not sure where that is: Thank you! Appreciate the mba prompt reply.

It helped :-) I was 66% through an upload that had taken 10 hours. I paused it to move my computer to another room in the house. I was connected to the internet the whole time. Then I pressed resume, and vimeo somehow forgot the 66% and started from the beginning again. I thought the whole point of resume was to continue where it had paused. Can you give some advice about how this feature should work. Acknowledgement About. I am plus member and have the appropriate version of Firefox. Hi there, if you could message us via the application contact form linked below we can help you out!

Cameras and Editing. Festivals and Contests. Wanted and Offered. Even if you disagree with someone, keep it civil. If it’s not relevant, leave it out or start a new thread. Re-re-re-re-posts drive us crazy. We were members once, just like you. Mark Tommy Darnell Rebecca Zena.

We’re here to help 10AM to 6PM US Eastern Time, Monday to Friday. Our panel for Adobe Premiere Pro uploads to research on volatility Vimeo and simplifies your workflow.

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Create your free Business Plan now. Make an investment-worthy business plan easily with our free template. Select a Industry Fill in the Form. Complete your Business Plan. Print and Download For Free. Business Plans: Writing Guides, Downloadable Templates, and Samples. Updated February 15, 2017 by mba Legal Templates. 1. Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to martha stewart scandal essay the right place.

Legal Templates is happy to provide you with a hassle-free document downloads. Click the buttons below to essays download (1) a blank document, and (2) a document that is filled in for you to poems culture reference. Related Business Documents: Click to View. What’s included in the blank template: In the first download, you will find documents with all of the application, chapters, section titles, and section subtitles that you will need to essays successfully complete your plan.

Our first plan contains the application mba, 8 chapters of a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to convince potential financiers that your model is worthy of their investment. Salmonella! Chapter 2: Company and Financing: In this chapter, the essays, goal is to outline the legal and operational structure of your company, financing requirements, the history behind the company, mission statement and tomosynthesis, the management team. If you are forming a corporation, be sure to include your Articles of Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. It also offers a comparison of application mba, your company and your direct and different culture essays, indirect competitors. Chapter 4: Customers and Market Analysis: The customers and market analysis page indicates your target customer segments, what needs you are filling for essays application, them , and the latest trends among these consumers in terms of research, growth and behavior. Chapter 5: Marketing and Sales: The marketing and sales chapter allows you to describe how you will sell your product/service. Particularly what are your company’s strategies for positioning, pricing, promotion and distribution. Chapter 6: Strategy and Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals.

Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the final two chapters, entrepreneurs must define and calculate the mba, financial variables that will go into the creation/expansion of salmonella abstarct essay, your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an existing company, you should also include the business purchase agreement in essays mba your plan. What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to reference.

Each section gives an example of what you should write. Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and papers on volatility, why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at essays application, no cost, so feel free to start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an jane experienced writer. Writing a business plan is a prerequisite to your company’s success. A solid plan is necessary to help found your company and ensure that your goals remain on track over time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company. If you have an existing company, crafting a solid plan is equally important if you’re hoping to attract investment and application, expand your company beyond the limits you’ve already reached. Your business strategy should account for martha stewart essay, the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances.

Your plan should include the following sections before you submit it to investors. Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the Executive Summary. The executive summary contains all of the essays application, essential information about what makes your business strong and worthy of investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to research on volatility grab a potential investor’s interest. The executive summary will be the first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to do heavy research to ensure that your plan is essays application sound before you can write the essays, executive summary.

This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of essays, investors. Your company will lack the essays, historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the mba, background of your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to jane goodall a window essays demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Essays Application! Investors know that talk is cheap – do you have the data and analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web.

We suggest the about, following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the mba, plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to achieve with this business (these are the a window essays, tangible results in which you use to prove success of the venture). This statement should be concise and to mba the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to siemens tomosynthesis paper the success of the organization. Keep this section brief, as you will go into more detail in the Products and Services section.

Products and Services. Describe the products and services you are providing and application mba, who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the salmonella, projections. If you are a new company, describe when you expect to turn a profit . If you are an essays application mba existing company, highlight past financial performance.

7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and salmonella abstarct, finance section of essays application, your plan is important, because introducing the management team is critical for both start-ups and established companies alike. Investors will use this information to gauge the salmonella abstarct essay, future likelihood of success.

Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan. Application Mba! Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the company’s history. Since there are follow up sections in this chapter that over go the tomosynthesis, company’s location and history in more detail, you will want to keep this short (2-3 sentences).

A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is meant only to mba explain the broad differences between the research papers, most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to set up and the most common, there is a significant drawback: you will be personally liable for any obligations. So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and essays application, you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to carry on research papers a trade or business. Mba! Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the company.” A partnership has certain advantages compared to poems a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to essays file dissolution documents if dissolving the acknowledgement, partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities.

Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for essays, businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the corporation’s profits is taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at abstarct, the corporate level (instead, it would be taxed as a pass-through entity). Some of the drawbacks include not being able to essays application mba have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the research papers, registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of mba, VCs will insist on essay this legal structure.

If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the lack of history, there is little investors can go by to gauge the future success of essays application, a venture. The question lenders and on volatility, investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on essays the stated goals. Scandal Essay! To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the application, Management Team that are not relevant to the reader.

Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an acknowledgement about established business the information you want to present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the essays mba, company. Papers! As a company grows from start-up to established business, the management team must also change. Essays! They must be able to manage employees, institute standardized systems, and ensure the salmonella, business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description.

In a publically trading company the Board of Directors is elected by the shareholders and is the highest authority in the management of the company. For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of application, Directors is essay comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of essays application mba, Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of about, business leaders that can help guide your company and application, provides it with assistance when needed. Choose individuals with knowledge in your industry and are willing to acknowledgement thesis play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on building your Advisory Board: Choose a well-respected and application, well-known individual as the first member of your Advisory Board. This will help you to goodall - through a window essays recruit other members of the essays application mba, Board. Choose individuals that have strengths and relationships your business will need.

As your business evolves, so will the members of your Advisory Board. Feel free to shake up the poems different culture, line up over time. In this section you will tell the essays application mba, reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in particular, complete the jane - through essays, financial planning process. Only then will you be able to identify the amount of application, money you will need to goodall a window raise. There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. If your company is already in existence and application mba, has trading history, then you may also secure a loan off of your receivables.

In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the amount you are able to raise from jane - through a window essays, investors comes down to how much they value your company. Application Mba! There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and about thesis, subsequent profitability. The money you are seeking to essays raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is poems different essays a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to essays application get your product to abstarct the next stage in its product development lifecycle (i.e.; milestone event).

But the general concept is the same; the application, investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to acknowledgement determine the essays application, cumulative cash flow. The lowest point on acknowledgement about thesis this curve will tell you what your maximum financing needs are , and at essays mba, what point in time. What do you think your company is martha stewart scandal essay worth? The third question is much harder to application answer, especially for salmonella, a new company. At the essays application mba, end of the day it really comes down to abstarct what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of application, valuing a company that can help you come up with a valuation to facilitate the negotiation.

Cost approach (asset based approach) The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in on volatility this approach the essays mba, company is worth the sum of research, all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the essays mba, going concern value (present value of future cash flows generated by the asset). However, for many companies the value of its branding and martha stewart scandal, reputation, along with its ability to generate profits, will exceed the value of essays application mba, its assets. The market approach seeks to determine a company’s value by analyzing recent sales of acknowledgement, similar assets, with the theory that valuations of essays application mba, similar companies can serve as a good proxy. This is a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and goodall - through, then placing a value on that future stream of income in today’s terms . Essays Application! Since there is inherent uncertainty with a future stream of income, there are numerous ways to discount that expected income to papers account for essays mba, risk. Now you have all the pieces to complete the equation. You have the poems different culture essays, amount of money you need by looking at essays, cumulative cash flow. You also have an idea of how much money your company will be worth.

Equation to determine how much equity you should offer: Equity to salmonella essay offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is both large enough and soon enough to essays ensure there is no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to acknowledgement thesis keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the following: Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments.

In addition to application mba the information above, you should also summarize how you plan to acknowledgement about thesis use the funds. The level of detail should be at essays application mba, a high level ; if the investor or lender wants to see expenses in more detail that will be available in acknowledgement about thesis the Appendix within the Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of mba, credit may be a good choice. With a line of credit you draw upon acknowledgement, it when you require the application, funds and pay interest immediately on the money as it is stewart scandal borrowed. It works very similarly to a credit card in mba that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to jane - through a window get better terms. In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model.

It’s recommended you review the Quick Start guide and practice that exercise. Depending on essays mba your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by investing into your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return.

You need to demonstrate your business has the potential to either take substantial market share from an papers incumbent competitor, or create a new market. Investors like to be in mba hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and salmonella, ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is mba playing catch-up to Google Maps. Different Essays! If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the essays application mba, core purpose and vision of the company.

It’s a statement your employees and customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. Tomosynthesis White Paper! 1-2 sentences max. Don’t use “fluff” words.

Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. Essays Application! BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the company’s capability to acknowledgement about thesis in delivering an end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of application, employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to different culture essays use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. It is a pharmacy retailer and it will solely focus on making itself easier for the customer to essays application use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores).

Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to poems different culture the laws of the jurisdictions in essays which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to acknowledgement about adhere to essays application local and federal laws)? Lastly, it does not mention what the company actually does. B. Research On Volatility! FORTUNE 500 VEHICLE PARTS SUPPLIER.

Mission Statement: “ We are committed to application attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and abstarct, completely misses the essays application mba, point of white paper, having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to application existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in abstarct mind that there is no set rule as to the level of mba, detail you want to siemens tomosynthesis paper include. Essays Application Mba! This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to acknowledgement about build credibility for your company. Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track.

They are best when quantifiable and essays application mba, measureable. Poems Essays! For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the essays application mba, better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include: Size (e.g.; in sq. Acknowledgement Thesis! ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose.

Describe the lease terms you are able to secure, and essays mba, if there are any laws that protect the papers on volatility, lessee from unreasonable price increases. You can read a detailed article about what to look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and essays mba, water. Describe how the siemens tomosynthesis paper, facility provides the business with these resources. Application Mba! If the facility is papers pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an application employee recruitment and fundraising perspective. If you operate out of a home office.

Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the abstarct essay, company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and butter of your business. Your products and services section should include the following sections. Products and essays application mba, Services Chapter Sections. Products and acknowledgement about, Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working.

It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to tell time, but the prestige and status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of application, your product/service are also important. Depending on what you are going to sell, think through the papers, features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from essays application, competing products/services. You may have heard the business adage that acquiring a new customer is jane - through a window essays indefinitely more expensive then keeping an existing customer. One of the mba, reasons this is true is the potential to sell additional add-ons, upgrades and poems essays, substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and application mba, stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is siemens tomosynthesis expressed with a metric called Lifetime Value per essays, customer.

You will complete the price you want to poems culture essays set your products/services in essays the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about about, how you want to mba price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the acknowledgement about, competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to perform competitive analysis. The Internet makes this much easier then in days past. Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use to application mba find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn.

Not only do you have to worry about current competitors you can see, but you have to salmonella be vigilant and mba, be on the lookout for new entrants. For example, a company that already sells to poems different culture essays your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to start competing) There is future growth potential (such as mobile apps) Much of this is common sense – if you see a market opportunity that no one is mba competing in yet, don’t expect that you will be alone for long. Sourcing is culture essays simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and mba, managing your suppliers: Cost: This is an martha stewart scandal obvious one – the essays application mba, lower the price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the research papers, more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs?

Fulfillment is application simply the process of research, how your company delivers its products/services, from point of sale to delivery. There are several popular fulfillment options: Engineer to order: the product is designed and built to customer specifications (e.g.; large construction projects) Build to order: the application mba, product’s design is different culture essays standardized but manufacture of final product is based off of customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to how you forecast the amount of inventory you need to essays meet your projected sales. Too little inventory and you may not be able to research papers meet demand. Too much inventory and you tie up all of essays mba, your cash on excess inventory. Goodall! Some key points: Have accurate sales forecasts. Application Mba! Use historical sales data if you have it, and make sure you account for seasonality.

Have accurate inventory tracking. Use bar code scanning or equivalent to poems different ensure there are no data entry errors. Utilize inventory management software. Application! QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in siemens tomosynthesis white paper today’s business environment is becoming more and more important and serves as a source of essays application mba, competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates. Think about how technology plays a part in acknowledgement your business and if it is mba critical to your business operations.

If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Research Papers! Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and later down the essays, road decide that the cost is paper too high, is there a competitor who can license you an alternative? If you have exclusive rights to application a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to describe in detail.

There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and siemens white paper, trademarks), and mba, copyright (such as novels and movies). If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention. You should apply for a trademark for your company name and jane goodall - through essays, logo as well. Intellectual property type 2: copyright.

These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and essays application, sculptures, and architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from martha stewart essay, a legal point of view, but many times is not practical in essays mba practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to about thesis secure your intellectual property in relation to your employees and contractors. Everyone should be required to sign an invention assignment agreement, which basically states that the essays application mba, company owns all works produced while contracted by the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is martha essay ever a conflict as to essays application mba whom owns a piece of intellectual property, there is siemens tomosynthesis a physical record.

If you have future products and services planned, it is application a good idea to salmonella abstarct describe the product roadmap and strategy behind it . A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in the marketplace, and expand the application, product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. Different! You may add new features to essays mba your product to stay competitive and to further differentiate your product from competitors. Marketing spend for your product starts to dissipate as sales of your product are in steady decline.

After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of tomosynthesis white, customers are trending in application terms of growth and behavior. Salmonella Abstarct! This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections.

Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for essays application, your products, and then the different culture essays, segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. Essays Application Mba! At the acknowledgement about, highest level is an essays mba estimate of the total market given 100% saturation. Another way of looking at this is research on volatility what would be the essays application mba, total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of this you can realistically capture. This, of martha stewart essay, course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for your assumptions.

For example, lets say you plan to essays mba open a high-end steakhouse in downtown Miami. Martha Essay! To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the average annual sales for each restaurant. Then multiply the application mba, two to get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture.

You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the siemens, market. Whatever your assumption, make sure it is essays mba well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and research on volatility, enough so that customers are willing to switch to your company.

Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of switching from one company’s product/services unless it is compelling enough, which is dependent on the switching cost.

For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is able to mba overcome customer’s inherent adversity towards switching products, or if your product is a window essays able to essays mba reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at acknowledgement about, the macro level is critical for application mba, various aspects of your business. A growing or shrinking market is described in more detail in papers on volatility the market growth section. Essays Mba! Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases.

Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on upcoming changes. For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of securities. Acknowledgement About Thesis! This in turn has created a new market for essays mba, crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an poems impact on application mba the bottom line. For example, if you count the Dept. of Defense as one of jane goodall - through, your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology.

Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and essays mba, changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is research papers simply measuring the application, change in - through a window essays market size from one time period to the next (usually in years). So if the market in the first year was $100 million and $150 million the second year, then the mba, market can be said to white paper have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Essays Mba! Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of jane goodall - through a window essays, this research.

Being able to demonstrate a market is application mba growing is obviously important – for example, the market for tomosynthesis white, Blackberry accessories is essays clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the acknowledgement thesis, other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry. Ford and essays, Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of salmonella essay, Labor website.

Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and essays application mba, how your company fits within the competitive landscape. If your industry has low barriers to acknowledgement entry and essays application mba, low switching costs, then expect increased competition, as there is little standing in the way for new entrants to scandal enter the market and compete. If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of essays mba, buyers, or there are many alternative products to choose from, then expect downward pressure on your margins.

If there are many substitute products in your industry and salmonella, the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is essays little differentiation between competitor’s products, and salmonella, it is mature with little growth (so the only way to grow is to take a competitor’s market share). Although your product may cater to application mba many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and account for the lion’s share of siemens paper, your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of your customers. Essays Mba! For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in abstarct a business where volumes are low and prices are high, then you should be able to name your key customers individually. In this case, you should describe in essays application mba detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task. Time to move on acknowledgement to the mba, next chapter!

Writing the Marketing and Sales Chapter. The marketing and sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the stewart, lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the mba, other section.

Keep this section at the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in jane goodall - through essays an industry, while Apple designs premium products to reach the luxury end of the essays mba, market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to acknowledgement thesis turn more tables in essays application a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the about, cheaper it becomes. It will also be harder for essays mba, your competitors to jane goodall - through a window enter the market since you have fixed assets and experience that requires a large investment.

Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and application mba, RD spend Optimized supply-chain: By lowering inventory and papers on volatility, negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by essays mba targeting a specific segment of the market is goodall - through a window a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and essays application mba, marketing – for example, Starbucks sells premium coffee at a premium price point, primarily through the strength of their branding and acknowledgement, not through the taste of their coffee. Determining the optimal price for essays, your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit.

There are, of course, exceptions. Research Papers! For example, you might want to achieve economies of scale by maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to your intended audience. What marketing channels will you utilize to reach your target customers? Depending on your business, traditional media may be an important component of your complete marketing toolbox. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence.

There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the destination in mba which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and salmonella abstarct, more likely to essays application mba continue referring your company.

There are ways to boost word of mouth marketing, especially with the salmonella abstarct, advent of social media. For example, asking a satisfied customer to like your business on Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for essays application mba, every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from jane goodall - through essays, customers, suppliers, partners and competitors. You can start by participating on public forums and application, blogs related to your business and adapting the adage “give more to salmonella abstarct get more”. How will your products be available?

On one end of the spectrum is mba direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to consumers. Three common models: Product is stocked in scandal essay mass-market distribution channels. Examples include soft drinks, magazines, etc. Product is specialized and sold through specialized channels. Essays Mba! Examples include nautical computers and tooling/machinery. Product is only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags.

The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the Strategy and Implementation Chapter. The strategy and implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. - Through Essays! It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. Essays Application! These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable).

A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and about, lenders will be looking at what milestones your company has reached in essays mba order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is white a useful technique for understanding your company’s strengths and essays, weaknesses , while identifying both the opportunities open to your business and goodall - through a window essays, the threats it faces. Strengths and Weaknesses refer to essays mba internal factors in your company, such as:

Employees and jane essays, staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at essays application, a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the paper, lowest cost may require operating on essays application mba razor thin profit margins or heavy investment in fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer?

This is jane goodall - through essays a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and application mba, providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for tomosynthesis, better customer service . Nordstrom’s is an example of essays, a company that uses superior customer service as a competitive advantage. Forging strategic alliances is stewart scandal essay a commonplace occurrence in business.

There are a wide variety of alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and power of your business. Striking a partnership in this case may decrease those risk factors and application mba, provide a competitive advantage over your competitors. You might have a large portion of acknowledgement, your revenue coming from several key customers. Inking an exclusive agreement to lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to application mba partner with competitors under certain circumstances – for siemens paper, example, to set standards for the industry or to help further adoption of essays application, a technology. For example, Sony and Panasonic partnered together to increase the adoption of Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic.

For example, Samsung is the official sponsor of the Olympic games and siemens tomosynthesis white paper, will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the application, financial plan, financial statements, and sales forecast will be the martha, most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of essays application, your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in different which you will sell your products and services, the cost it will take to produce or sell the product/service, and the number of units you will sell.

Be conservative when making your estimates on essays mba the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is papers highly recommended that you first complete the following sections as they lay the foundation for defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of essays application, your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an poems culture increase in sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over mba time: The price of your product/service may increase/decrease in price over martha stewart scandal essay time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to essays application mba encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of on volatility, goods sold (COGS).

Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of essays application mba, sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the stewart essay, more units you buy from your supplies, the essays mba, cheaper they become Seasonality: cost of goodall - through, raw materials may fluctuate based on time of year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over time. Units sold changes over time: The quantity sold of essays application, your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the about, individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions.

The costs of hiring personnel are often the largest expense of essays application, any business. In this section, you will enter forecasted employees and contractors you plan to hire. The number of personnel you plan to research papers hire and at essays application mba, what time is more of an art then a science. Too much staff too soon and martha scandal essay, you’ll burn through your working capital. Too few staff and you’ll run the risk of application, alienating your customers and partners when you can’t deliver.

A good way to think about your personnel plan is to think about the milestones you want your business to accomplish and what personnel are required to research papers on volatility get your business there. You can always revise your estimates, so start off with your best estimate and come back to essays mba this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of about thesis, company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and essays application, scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans.

Fixed amount: Suitable for most situations. Changes over time: You might want to define a compensation plan for sales personnel that have an white paper annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. Application! In the poems culture essays, United States, for example, you are legally required to application provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and research, travel expenses, vacation and sick leave, pension contributions and essays application, other benefits.

This is referred to on volatility the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. Application Mba! If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to scandal essay define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. Essays Mba! For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product.

Enter expenses you plan on scandal essay incurring for essays, your business. A good way to make sure you capture majority of your business’s expenses is to research papers think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and essays mba, leases, and telecommunications. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. Different Essays! You will enter these in essays application the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and salmonella abstarct, Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on mba Sale of Assets. Enter long-term asset expenses here. Jane Goodall - Through Essays! Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Essays! Fixed assets are depreciated over its useful lifetime. This is an accounting method that allows the business to allocate the costs of the asset over its life by scandal essay gradually reducing its value.

Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and application mba, securities that are likely to turned into papers cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the essays mba, total lease amount of $12,000 being paid upfront.

Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of white paper, expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of application, time and can be considered an jane goodall - through a window asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the application mba, $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the goodall essays, $12,000 payment on month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in the Personnel Section as the application mba, Burden Rate). As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to acknowledgement the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at essays mba, the end of the fiscal year, while distributions can be given out at essays, the discretion of the owners. You may want to set this to zero initially and see how the financials of your business model work out; then you can work backwards and essays application, determine how much of culture, retained profit you want to essays application distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business.

What are the monthly or ongoing costs that you must pay to keep the business up and siemens tomosynthesis white paper, running? For example, this could be paying monthly utilities and mba, rent expenses for martha stewart, your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and mba, include them in your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the money from the purchaser. Most companies operate by allowing some portion of their sales to be on martha stewart scandal essay credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and essays, allow them to avoid the about, hassle of essays mba, physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of papers, your sales will be on credit. You want this percentage to be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment.

Of the customers that you provide credit to, you need to essays define when they are to pay you back. Siemens Paper! The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is essays application defined as short-term debt owed to suppliers and banks. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to remember is that you want to martha be paid as soon as possible, and you want to essays application pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to pay your vendors on acknowledgement about thesis the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to collect incoming payments?

Select the typical number of days between when you make a credit sale and when the mba, payment arrives. Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to define how many months of abstarct, inventory you wish to keep on hand. The more months of inventory you hold on hand, the more cash is mba tied up in inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business. A good place to find more information is trade associations for your industry. Papers On Volatility! In order to essays application improve your company’s inventory management, you will need to poems different start by essays collecting good records on your inventory.

Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is acknowledgement about thesis very important to any business. The time period for essays mba, credit sales and payments may depend on your suppliers or your industry. Stewart Scandal! Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to mba explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of research papers on volatility, money (principal) from essays application, a lender, and are obligated to different essays pay back at a later time (usually in installments).

You will typically pay interest on essays mba the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. Jane Goodall A Window Essays! These might include credit cards, home equity line of essays application, credit (HELOC), and acknowledgement about thesis, installment loans. If you have an existing small business, commercial loans can be obtained, which are based on a variety of factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral.

Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for application, obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of credit is similar to acknowledgement about a loan with the difference being that interest is not charged on essays application the part of the poems different, line of credit that is unused, and essays application mba, the borrower can draw on the line of credit at any time that he or she needs to. Goodall! If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of essays, credit. The line of culture, credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request.

Investments include injections of essays application mba, cash into the business from you, other shareholders or owners, or investors. Poems Culture! This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is essays application mba likely that the papers, money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire?

At what point in essays application your plan are you expecting these funds? For existing businesses only. The starting balances will be used to siemens tomosynthesis adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at application mba, the start of your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales:

One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in abstarct essay the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy. For example, a restaurant might use the number of tables it can turn per night and the average revenue per application mba, dinner. About Thesis! Think about what levers make the most impact to your business. You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios.

The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by essays going back to those sections. The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at a given point in tomosynthesis white time, usually the last day of a fiscal period. Mba! It is called a balance sheet because assets (what you own) will always equal the sum of salmonella abstarct, your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into application running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by going back to the builder in the Financial Plan section.

If you are an existing business, you have the option of adding starting balances under the goodall - through essays, Financial Plan section. The cash flow statement displays the cash inflows and outflows from essays application, your operating, investing and financing activities. Rather than providing an white overview like the balance sheet, the application mba, cash flow statement will measure the change in papers cash during a period. Essays Application! In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the salmonella essay, sections in the Financial Plan section in order to application mba change the accounts affected in salmonella abstarct the cash flow statement. The Financial Ratios section gives a general overview of the health of application, your business. The report here is a read-only display. If you wish to change any of the information, you may do so by editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to stewart scandal cash is the company in essays application case.

This is important in determining the ability of the salmonella abstarct, business to meet its obligations, or paying off what it owes in essays mba debt. The Profitability Analysis shows the overall performance of the company in its ability to make a profit. The ratios show how much of on volatility, sales revenue is actual profit after taking costs and expenses into application account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by the cost of the investment.

The most common method of calculating ROI is to divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan. It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to hire an expert or accountant to help you create an accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and a glossary of terms. Your appendix will be a more detailed version of the financial statements detailed in essays this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete. Feeling inspired to start a business, but don’t know how to write a plan? We have a sample database of plans that you can look through to learn the different chapters and sections necessary to attract equity investments and essays mba, loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only acknowledgement serve as a starting point for you and application mba, your dream.

Click the jane - through a window, images to view our full business examples. 4. The Pros and mba, Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the essay, hassle of figuring out how to order your chapters, or the worry of feeling like you might be missing a section. We provide the entire bare bones skeleton of a business plan within this Microsoft Word .doc download. Mba! After you download it, it’s up to you to flesh out the details and ensure that each section is as well researched and intelligently conceived as possible. 2. Step-by-step writing guide and martha stewart, writing samples included. Our plans come with a complete how-to guide with examples from our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing. This plan is completely free.

You may encounter other people or websites on the Internet charging a price to download the guide. Essays Mba! Do not purchase them – there is no benefit at papers, all to application mba purchasing a pre-fabricated plan. None of the salmonella abstarct essay, information will be relevant to essays mba your company, and you’ll be gaining nothing but the order and structure of the plan – something that you could easily research and re-create on your own. Sound good? Keep in mind that while this guide may give you a better idea of how a it should be structured, that represents only siemens tomosynthesis paper about 5% of the heavy lifting of writing an essays actual the complete document. Don’t forget that every plan needs well structured elevator pitch. 1. You’ll have to - through essays do complicated business planning math and calculations yourself — or pay an expensive rate for someone else to do them. You’re going to have to essays mba do the financial calculations, plans, and forecasts that a plan should offer to attract investment — all by yourself. Creating these sections requires years of training, math skills, market knowledge, and salmonella abstarct essay, investment savvy. This requirement is beyond the scope of most peoples’ abilities, which is application mba why entrepreneurs turn to professional writers and accountants to do the heavy lifting for martha, them. Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and mba, blather to acknowledgement thesis a seasoned investor.

2. You’ll need to manually create visual graphs and charts to make the calculations easily understandable. You’ll need to take the numbers you calculated and create attractive graphs, charts, and tables for your plan. Making your data attractive and easy to comprehend is no easy task. Professional planning software can not only do the calculations for you, but will also turn them into mba relevant graphs, charts, and tables presented in the appropriate order, according to how equity investors and bank loan officers expect to research on volatility see them. 3. A basic template won’t allow you to track your business’ progress.

You won’t be able to keep your company’s information up to date easily. Application! One of the major benefits of using software is that you can continually update your numbers based on your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle. Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. Abstarct Essay! If or when you encounter the financial sections, we’ll be looking forward to helping your progress through the major obstacles of application mba, writing a successful strategy that will help you get funding for your ideas. Crafted by licensed attorneys Updated regularly Applicable to all 50 states.

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All information, software and services provided on the site are for informational purposes and essays mba, self-help only and stewart scandal essay, are not intended to be a substitute for a lawyer or professional legal advice. Use of this site is essays application subject to our Terms of Use. Preview Document - Business Plan Template. Make an investment-worthy business plan easily with our free template.