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biogrophy Malcolm X was born Malcolm Little on count include, May 19, 1925 in david, Omaha, Nebraska. Extended Count. His mother, Louise Norton Little, was a homemaker occupied with the family#8217;s eight children. His father, Earl Little, was an outspoken Baptist minister and term paper barbie avid supporter of Black Nationalist leader Marcus Garvey. Earl#8217;s civil rights activism prompted death threats from the white supremacist organization Black Legion, forcing the word bibliography, family to relocate twice before Malcolm#8217;s fourth birthday. Regardless of the Little#8217;s efforts to elude the Legion, in 1929, their Lansing, Michigan home was burned to the ground.

Two years later, Earl#8217;s body was found lying across the moore thesis, town#8217;s trolley tracks. Police ruled both incidents as accidents, but the Littles were certain that members of the Black Legion were responsible. Louise suffered emotional breakdown several years after the death of extended essay word count include bibliography, her husband and was committed to ashp, a mental institution, while her children were split up among various foster homes and orphanages. Eventually, Malcolm and his long-time friend, Malcolm #8220;Shorty#8221; Jarvis, moved back to Boston. In 1946, they were arrested and convicted on burglary charges, and include bibliography Malcolm was sentenced to 10 years in prison, although he was granted parole after serving seven years. Recalling his days in school, he used the career writing, time to further his education. It was during this period of word include, self-enlightenment that Malcolm#8217;s brother Reginald would visit and career essays discuss his recent conversion to the Muslim religion. Extended Word. Reginald belonged to philosophical, the religious organization the count include, Nation of philosophical on freud, Islam (NOI). Intrigued, Malcolm began to study the extended essay word count, teachings of NOI leader Elijah Muhammad. Muhammad taught that white society actively worked to ssat essay, keep African-Americans from empowering themselves and extended word include achieving political, economic, and social success. Among other goals, the NOI fought for a state of their own, separate from essays one inhabited by extended essay count bibliography, white people.

By the no name hong kingston essay, time he was paroled in essay word include bibliography, 1952, Malcolm was a devoted follower with the ssat essay, new surname #8220;X#8221; (He considered #8220;Little#8221; a slave name and extended essay include chose the on clayton, #8220;X#8221; to signify his lost tribal name.). Intelligent and articulate, Malcolm was appointed as a minister and word bibliography national spokesman for the Nation of essay on clayton, Islam. Elijah Muhammad also charged him with establishing new mosques in essay include, cities such as Detroit, Michigan, and Harlem. Career Writing. Malcolm utilized newspaper columns, as well as radio and extended word television, to essays, communicate the NOI#8217;s message across the United States. Essay Count Bibliography. His charisma, drive, and conviction attracted an astounding number of career, new members.

Malcolm was largely credited with increasing membership in the NOI from 500 in 1952 to 30,000 in word, 1963. Term Paper. The crowds and controversy surrounding Malcolm made him a media magnet. He was featured in extended essay word count bibliography, a weeklong television special with Mike Wallace in essays on freud, 1959, called The Hate That Hate Produced. Count Bibliography. The program explored the fundamentals of the term, NOI, and tracked Malcolm#8217;s emergence as one of extended word count bibliography, its most important leaders. Christensen. After the extended word count, special, Malcolm was faced with the uncomfortable reality that his fame had eclipsed that of pharmacist letter ashp, his mentor Elijah Muhammad.

In addition to the media, Malcolm#8217;s vivid personality had captured the extended essay word count include bibliography, government#8217;s attention. As membership in david, the NOI continued to grow, FBI agents infiltrated the extended, organization (one even acted as Malcolm#8217;s bodyguard) and secretly placed bugs, wiretaps, cameras, and other surveillance equipment to essay on clayton christensen, monitor the group#8217;s activities. Malcolm#8217;s faith was dealt a crushing blow at the height of the extended count include bibliography, civil rights movement in getters essays, 1963. He learned that his mentor and leader, Elijah Muhammad, was secretly having relations with as many as six women within the Nation of extended word bibliography, Islam organization. Career Writing Essays. As if that were not enough, Malcolm found out word, that some of term paper, these relationships had resulted in extended count, children. Since joining the NOI, Malcolm had strictly adhered to writing, the teachings of Muhammad, which included remaining celibate until his marriage to word include bibliography, Betty Shabazz in 1958. Malcolm refused Muhammad#8217;s request to help cover up the career writing, affairs and extended include bibliography subsequent children. He was deeply hurt by Muhammad#8217;s actions, because he had previously considered him a living prophet. Hong Kingston. Malcolm also felt guilty about the masses he had led to word count, join the writing essays, NOI, which he now felt was a fraudulent organization built on too many lies to ignore.

Shortly after his shocking discovery, Malcolm received criticism for word include, a comment he made regarding the essays, assassination of extended essay bibliography, President John F. Kennedy. #8220;[Kennedy] never foresaw that the chickens would come home to roost so soon,#8221; said Malcolm. After the pharmacist cover letter, statement, Elijah Muhammad #8220;silenced#8221; Malcolm for 90 days. Malcolm, however, suspected he was silenced for another reason. In March 1964, Malcolm terminated his relationship with the NOI. Word Count Include. Unable to term paper, look past Muhammad#8217;s deception, Malcolm decided to extended essay word count, found his own religious organization, the Muslim Mosque, Inc. That same year, Malcolm went on a pilgrimage to Mecca, which proved to be life altering for him. Philosophical On Freud. For the first time, Malcolm shared his thoughts and beliefs with different cultures and found the response to be overwhelmingly positive. When he returned, Malcolm said he had met #8220;blonde-haired, blued-eyed men I could call my brothers.#8221; He returned to the United States with a new outlook on integration and essay word include bibliography a new hope for woman kingston essay, the future.

This time when Malcolm spoke, instead of just preaching to African-Americans, he had a message for all races. After Malcolm resigned his position in essay count include bibliography, the Nation of Islam and renounced Elijah Muhammad, relations between the on clayton, two had become increasingly volatile. Extended Essay Word Count. FBI informants working undercover in the NOI warned officials that Malcolm had been marked for career essays, assassinationone undercover officer had even been ordered to help plant a bomb in extended word bibliography, Malcolm#8217;s car. David Thesis. After repeated attempts on extended essay include, his life, Malcolm rarely traveled anywhere without bodyguards. On February 14, 1965 the home where Malcolm, Betty, and essays their four daughters lived in word bibliography, East Elmhurst, New York was firebombed. Luckily, the family escaped physical injury. One week later, however, Malcolm#8217;s enemies were successful in attention essays, their ruthless attempt. At a speaking engagement in essay include bibliography, the Manhattan#8217;s Audubon Ballroom on cover, February 21, 1965, three gunmen rushed Malcolm onstage. They shot him 15 times at close range. The 39-year-old was pronounced dead on arrival at New York#8217;s Columbia Presbyterian Hospital.

Fifteen hundred people attended Malcolm#8217;s funeral in Harlem on February 27, 1965 at extended word count include bibliography the Faith Temple Church of God in Christ (now Child#8217;s Memorial Temple Church of God in Christ). Essay Christensen. After the ceremony, friends took the shovels away from the waiting gravediggers and extended essay include buried Malcolm themselves. Later that year, Betty gave birth to attention getters for college, their twin daughters. Malcolm#8217;s assassins, Talmadge Hayer, Norman 3X Butler, and Thomas 15X Johnson, were convicted of first-degree murder in word count, March 1966. Pharmacist Letter. The three men were all members of the Nation of essay include bibliography, Islam. Malcolm X’s legacy has moved through generations as the subject of term barbie, numerous documentaries, books, and movies.

A tremendous resurgence of interest occurred in extended essay, 1992 when director Spike Lee released the david moore thesis, acclaimed movie, Malcolm X. The film received Oscar nominations for extended word bibliography, Best Actor (Denzel Washington) and pharmacist cover Best Costume Design. Malcolm X is buried at word count include bibliography the Ferncliff Cemetery in Hartsdale, New York.

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A profile composition is just a form of essay that centers factor, location, or a particular individual. One of many account that is essay count, most common STUDY MORE Journalism Education: How To Create A Account Valle Verde is ed by pharmacist ashp, the Center. Count Include Bibliography! Report Composition. A article is actually a sort of article that centers area, a particular individual, or issue. One of the ssat essay, account that is most frequent STUDY MORE A Bit Of Suggestions About How To Start Off A Profile Composition In this article, you ll find strategies that are invaluable for writing a essay. They will help you to understand what a profile essay just how to manage it and is. So just read this EXAMINE MORE Read the rest of this entry Program Explanation: The majority of type time can be invested going over and talking about earlier due diligence and presenting new principles. Amongst the principles layered might be: dilemma handling, percents, major geometry, options, fractions, decimals, dimensions, starting point algebra, major and composite details, charts and numbers, and functional arithmetic, which includes banking and budgeting. This is truly a rated style. School Information: Many of category time is invested going over essay and speaking about ssat essay, past groundwork and releasing new principles. Chad’reionta alexander, paper writer of a petite girl with twists in her hair, said she has to pass.

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All Souls, Oxford should continue to put genius to extended essay word include the test. 2:52PM BST 19 May 2010. Swots across the country are weeping over their trigonometry textbooks this week, because the philosophical hardest exam in the world has just got easier. Dumbing down has seeped upwards into include, Britain's seat of highest learning. All Souls College, Oxford #x2013; the graduates-only college, where the brainiest of getters for college essays, brainiacs breathe a rarefied intellectual air in three Gothic quads strung along the High Street #x2013; has just dropped the most difficult part of extended essay count bibliography, its entrance exam. And I should know quite how difficult it is #x2013; I failed it in paper 1994. At least I am in extended word count bibliography eminent company: the historian Lord Dacre, the literary critic Lord David Cecil, and the writers John Buchan and Hilaire Belloc all failed. Sir Isaiah Berlin, John Redwood, William Waldegrave and the journalist Matthew d'Ancona passed.

As did Sir Jeremy Morse, the banker and former chancellor of Bristol University, who gave his name to Colin Dexter's Oxford detective. Since 1878, anyone with a First in their Oxford undergraduate Finals has been invited to sit the essay christensen All Souls Prize Fellowship Examination at the end of September #x2013; a gruelling, three-day ritual, with six three-hour exams, one each morning and afternoon. Only those who have sat their Finals within the past three years are eligible; so the extended word examinees tend to be in their early twenties. Women have been admitted since 1979. Of the 500 undergraduates who take a First each year, only 30 or so accept the invitation to career essays go for one of the two annual Prize Fellowships. It says something for include bibliography, David Cameron's modesty that, despite getting a First in pharmacist PPE in 1988, he refused to sit the exam. I was more arrogant. I sat two specialist papers on history, my undergraduate subject, two general ones and a language paper. Word Include Bibliography. And then came the essay hardest, most brain-straining paper of extended essay count include bibliography, all #x2013; the one simply called Essay; the career one the essay word include All Souls softies have now decided to drop altogether. The horrifying thing about Essay is not how difficult it is, but how simple. You turn over the plain blank sheet of A4 paper, and paper barbie there is a single word on it; you have nothing else to write about for the next three hours.

My word was Miracles. Other words have included Bias, Style, Chaos, Mercy, Innocence, Novelty, Morality and Water. A L Rowse (1903-97), the waspish Shakespearean scholar, won his Prize Fellowship by writing on Possessions. Essay Word Include. The Essay is an exceptional test of intelligence. Ask someone when the Battle of Hastings took place, and they'll either get it right or wrong. Ask them, How did Athens run the Laurium silver mines? #x2013; as I was asked in my ancient history Finals #x2013; and the answer is still pretty specific.

But ask someone #x2013; or don't even ask them, just state to pharmacist cover letter someone #x2013; a single word, and there's infinite room for essay word bibliography, genius, or stupidity, to expand within the word's parameters. It's not the sort of pharmacist cover letter ashp, exam you can blag, says a friend of mine, who sat the exam in 1993, when the Essay was Error. It was the first exam that I'd ever come across where I couldn't fall back on native wit and blagging, as I had done with my Finals. So, I'm afraid I must disagree with the Warden of extended include, All Souls, Sir John Vickers, a former member of the Bank of England's monetary policy committee, who has just said that the Essay is no longer useful for testing the qualities for admission #x2013; exceptional analytical ability, breadth and depth of knowledge, independent-mindedness and clarity of ssat essay, thought and expression. All of count, those qualities are brilliantly tested by pharmacist, Essay, which also has a magical romance to extended essay word count bibliography it that you don't normally associate with exams. And All Souls is poorer by essay on clayton, its passing. Taking away Essay removes a chunk of mystique from this most mysterious of Oxbridge colleges.

Founded in 1438 for poor scholars by extended word, Archbishop Chichele, All Souls was intended as a place of learning and prayer for non-monastic clergy, and as a chantry for all souls of the faithful departed; hence the attention getters essays name. It was particularly associated with the late king, Henry V, and soldiers who had died in the Hundred Years' War with France. Its religious role has gone but it retains its 15th-century chapel, with its hammerbeam roof and bewitching reredos. For all the ancient other-worldliness of essay word bibliography, All Souls, the beauty of the pharmacist cover ashp Fellowship Examination is extended essay word count include bibliography that it allows some fellows to leave the cloistered world of academe. Both annual fellowships last seven years (and both come with a yearly ?14,783 scholarship), but only one of them is purely academic. The other fellow #x2013; known as a Londoner by the academics #x2013; is encouraged to make his way in the outside world, typically in journalism, law or politics. Londoners can still do some scholarly work on the side: John Redwood went to work for Robert Fleming, the merchant bank, while spending his weekends at philosophical essays on freud All Souls writing his thesis: The Fear of Atheism in England from the Restoration to Berkeley's Alciphron. Londoners are expected, too, to dine regularly in the hall at All Souls, a 1729 masterpiece by Nicholas Hawksmoor. It was into that hall that we candidates were led on our first morning by the Manciple #x2013; the college steward. However glittering the All Souls alumni are, I could see why John Strachey, the extended bibliography Labour MP and letter ashp Spectator writer, said of the All Souls buildings and their inhabitants, the extended word bibliography birds are not worthy of the cage. Hawksmoor's hall is Gothic outside and classical inside #x2013; an Ionic screen and shell-headed niches are topped by a ceiling lined with ornate baroque pouches.

Ranged around the room are portraits of distinguished Fellows. Outside in getters for college essays the quad sits a handsome sundial designed in 1658 by the All Souls bursar #x2013; who happened to be Sir Christopher Wren. The whole set-up was all rather intoxicating and I could see why lots of essay, Fellows walk through the medieval oak door on the High Street in their early twenties and essays don't leave until they are carried out, feet first, 60 years later. My stay was a little shorter. Extended Word Count. I did my best on career writing the two history papers, with questions such as: Consider the problems raised by one or more of the following for those with property in extended essay word count bibliography Britain in any period of your choosing: dowagers; daughters; younger sons; bastards.

I tried my hardest on the two general papers #x2013; sample question: e_SDLq'If a man could say nothing against a character but what he could prove, history could not be written' (Samuel Johnson). Discuss. And I struggled through the translations paper, which consists of several passages in different languages: ancient and modern Greek; ancient and medieval Latin; French; German; Italian; Spanish; Russian; ancient Hebrew. Career Writing Essays. I thought it was enough to do two languages, until I heard my neighbour say to a friend as we walked in: Isaiah Berlin did five. I'm going to try four.

But it was the Essay on extended essay bibliography Miracles that left me floundering. I did a bit on weeping Madonnas and liquefying saints' blood, and struggled to the end with some stuff on miracles being battles between cynicism and faith. It wasn't enough. Essays. After a month spent marking the papers, the Fellows send invitations to shortlisted candidates for dinner #x2013; the knife and fork test. I never got the invitation for dinner, and so never got to sit the last bit of the exam. Count Include Bibliography. The Fellows of All Souls may have foolishly got rid of Essay, but they still retain one last romantic, mystical trial: cherry pie is term paper barbie served for pudding, to see what the candidates do with the stones. AL Rowse swallowed his.

He still wasn't sure, 70 years later, whether he'd done the right thing. In University education. Top 10 universities for quality of life. Toughening up of entry requirements for Oxbridge. Top 10 UK universities in the world. Top 100 world universities 2014/15 - THE rankings. Student life: top degrees by starting salary. Quiz: guess the A-level results of these celebrities.

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Essay: Social networking and recruitment. Recent research by word bibliography The American Society for Training #038; Development states that Social Networking Sites (henceforward ‘SNS’) like LinkedIn, Twitter or Facebook have officially surpassed the online job boards as the preferred way of acquiring talent. It states that recruiters and essays on freud companies are increasingly using SNSs to extended essay word, find new employees (ASTD, 2011). Another study done by Jobvite among more than 800 HR professionals concludes that almost 60% plan to increase their budgets for social recruiting while only 16% plan to spend more on job boards (Jobvite, 2011). On Clayton! Nearly two-thirds of employees surveyed have successfully recruited employees through social networks, with 64% stating that they made successful hires through SNS in 2011 compared to 58% in 2010 (Ibid.). According to Dan Finnigan (the CEO of include Jobvite) the fastest growing companies increasingly use the publicly available profiles on LinkedIn, Facebook and Twitter to develop valuable talent pools for on clayton new hires (Jobvite, 2011). Furthermore, according to extended bibliography, Shelley Gorman (director of paper barbie career management at the UNC-Kenan-Flager Business School) using social media for recruiting purposes is very effective for word count include bibliography a number of on clayton christensen reasons: it expands the applicant pool, allows employers to extended word count include bibliography, reach international candidates, and the technology is extremely cost-effective (Gorman, 2011). Based on term these figures and extended essay include bibliography statements it seems to essay on clayton, be of utmost importance to raise one’s profile on the Internet as well as proactively manage and extended essay count bibliography promote it when looking for a new position. Socrates stated around 2400 years ago: ‘the way to gain a good reputation is to endeavour to be what you desire to appear’ (Karaduman, 2013: 1).

With this he highlights the importance of a concept contemporarily called ‘personal branding’. This is the process whereby people in general are marked as brands; these personal brands are different from for instance their reputation and impression (Karaduman, 2013; Seidman, 2012; Labrecque, 2011.). Every single person is pharmacist letter ashp, unique in its own way, each with its own physical characteristics, skills, experiences and education thus every single person may use these properties to create his own unique personal brand. Extended Essay Word Count Bibliography! However, a brand is only of use if it is visible to others; making the brand known through decent and proactive management and an effective promotion is therefore essential (Karaduman, 2013; Dutta, 2010.). Through its ideological and technological structure, SNSs allow people to promote themselves as brands in a relatively cheap and efficient way (Kietzman et al, 2011). They facilitate the creation of writing essays personal profiles containing information, including one’s professional background.

According to the literature, credibility plays a crucial role in corporate branding; this may also be the case with personal branding (Erdem #038; Swait, 2004; Baek et. al., 2010). It positively affects the purchase intention of the extended essay word count bibliography, consumer through a higher perceived quality, a saving of information costs and a reduction of perceived risk (Erdem #038; Swait, 1998; Baek et. al., 2010). Traditionally, mainly professional knowledge workers such as publishers, editors, reviewers, news reporters and librarians have maintained the credibility of information (Rieh #038; Danielson, 2007). Nowadays, the online web 2.0 era offers a vast amount of information assessed through a wide variety of systems and resources, this information has a high chance of being incomplete, out of date, inaccurate or simply poorly organized (Janes #038; Rosenfeld, 1996). With the emergence of the philosophical on freud, Internet, web credibility is becoming increasingly important (Flanagin #038; Metzger, 2000; Fog et. al., 2001). Although a research field has been developed on online credibility on the corporate level, there has been very limited research on how credibility of personal online social media profiles affects the extended word count include bibliography, screening process in barbie, recruitment, while it is well possible that credibility plays a major role when recruiters are screening social media profiles. Thus, the challenge offered by the use of these profiles is to word bibliography, establish how well they provide trustworthy and cover letter ashp valid, job-relevant information. Screening information of a potential candidate’s online personal brand is becoming an bibliography, issue for recruiters as the information displayed has a high chance of being less credible.

In this research thesis the concept of credibility will be researched in two principal domains: source credibility and medium credibility. The source and medium credibility are the main factors recruiters keep in mind when reviewing candidates (Allgeier, 2009). In conclusion this thesis will focus on how recruiters screen the background of potential jobseekers through social media, considering that companies are using social media as the main source for the screening procedure to an even greater extend (Davison, 2011; Kaplan #038; Haenlein, 2010; Wright 2011). As a result the research aims to address the following research question: How does online personal credibility influence the screening process in recruitment and what factors contribute to this credibility? To answer the attention getters, research question four sub-questions were established. Research has shown that in many situations a credible source is include, much more effective than a less credible source in gaining attention and enhancing recall (Sternthal et al, 1978). Thus, people and companies often spend considerable time or resources to create the most positive and powerful impact on philosophical on freud the effectiveness of their brand message therefore the second sub-question will focus on: a) How does online source credibility influence the screening process? Furthermore, A web-users’ first task is to rate the credibility of the medium based on extended essay count include surface characteristics such as usability, appearance, organization of on freud information, interface design (Wathen #038; Burkell, 2002), so the first sub question is: b) How does online medium credibility influence the screening process?

Third, all information online is not necessarily of equal value, in many cases certain information is thought to be more trustworthy or better than other information (Hilligoss #038; Rieh, 2008). The challenge that recruiters face is how to count bibliography, judge which information is credible and which is christensen, not: c) What criteria do recruiters employ to assess the credibility of recruiter’s online information? Lastly, The web has a fundamental and important influence on recruitment procedures, however it is relatively new (Davison, 2011). Offline procedures are definitely not out-dated (Ibid.), therefore it is important to research the differences between online and offline procedures: d) How do these criteria differ from offline criteria? The remainder of this paper is organized as follows. Section 2 describes the different aspects we need to essay word count include, understand in order to answer the research questions. Previous research will be used that has been implemented on: social media, screening processes in recruitment, challenges of using social networking sites in recruitment, communication and ssat essay credibility, source credibility and medium credibility.

Section 3 describes the research method and participants used in this study. Extended Count Include! In section 4, an extensive analysis of the evidence found. Section 5 concludes and contains propositions. In section 6 the essay christensen, practical and count include theoretical contributions are outlined and writing essays section 7 contains any limitations of the study, which lead to further research recommendations. 2. Literature review. 2.1 Social Media. The Internet has become the most essential component in extended include, the navigation of career writing everyday normal life (Amichai-Hamburger #038; Vinitzky, 2010). Internet influences all aspects of human behaviour from the way people interact or spend their leisure time to the way in which corporations operate. (Hughes, 2012). Via the Internet, huge amounts of information are being disseminated to worldwide audiences in an instant, while the web offers an arena for public and social interaction as well. At the extended essay word, ground of online information transfer and social interaction lies the most popular and fastest growing type of Internet site: Social media (Nielsen-Wire, 2010). Social media is defined as collaborative online applications and essays technologies that enable connectivity, participation, sharing of information, user-generated content, and collaboration amongst community of users (Henderson #038; Bowley, 2010).

These include social networking sites, wikis, blogs, podcasts, vidcasts, vlogs, mashups, folksonomies and extended essay count include bibliography online virtual worlds (Henderson #038; Bowley, 2010). In this research we will mainly focus on writing essays the use of social networking sites for recruitment purposes because a SNS has the premise that individuals mainly use it to extended word include, strengthen existing social relationships or use it as a social networking tool either for personal or professional purposes (Ellison et al, 2007; Johnstone et al, 2008). 2.2 Social Networking Sites. SNSs can be defined as a group of Internet-based applications that build on career writing essays the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan #038; Haenlein, 2010). Extended Essay Count Bibliography! They are virtual collections of ssat essay user-profiles, which may be shared with other people. The Internet provides numerous communication platforms at which people can meet and interact with each other (Malita et al, 2010). These platforms in general focus on extended building online communities of people who share activities and/or interests. These services consist of the representation of a user, often in the form of a profile (ibid.) and offer various ways for users to interact over philosophical essays on freud the Internet through text, photo or video messaging (Kaplan #038; Haenlein, 2010). An important note to make is that users can control access to their personal information, through privacy settings. However research done by Dwyer et al (2007) shows that users are not exercising their right to extended essay word count include bibliography, privacy, with 100 % of participants to a survey reveal their real name on career writing essays Facebook online. The social networking tool refers to the possibility of essay word count bibliography connections between strangers as well as those who already have had a relationship with each other and allows SNS to be defined specifically as sites for networking and connecting with people (Beer, 2008).

With the rise of SNSs, the getters, amount of personal data such as employment history, interests and education are online available for count include all to see. Essays! This gives recruiters a greater insight into extended essay include, the candidate’s skills and pharmacist cover personality and many potential employees may find themselves being contacted proactively through SNSs for job opportunities they were not aware of essay count bibliography because their profile matched a recruiter’s search on a SNS (Doherty, 2010). This way SNSs are becoming an essential tool for companies that try to getters, interact with passive candidates, who are employed not actively looking for a new opportunity (ibid.). It might be the case that these prospective employees do not have an updated CV because they have been working for the same company for several years, however they do have extensive information stored on SNSs that can be found and used for extended count include bibliography human resource purposes. According to ashp, the research done by SNSs are used in the full recruitment process in count include, many ways, but they are mostly used for: attracting potential applicants by creating and displaying the cover letter ashp, employer brand, finding suitable potential employees through direct search, searching for more background information on count bibliography prospective employees, and philosophical essays posting jobs in social network communities (Stepstone, 2013).

Another research stated that the most important usages of social media in the recruitment process were applicants researching organizations by searching their social media pages, locating job postings on SNS and the search on SNS by HR professionals to gather information about applicants (Davison, 2011). 2.3 Prospective employees and Social Media. In this study the screening process refers to all existing profiles of job seeking candidates that have been uncovered during either online or offline searches and that fit the position to be filled with regard to experience, education, background etcetera. After all it is the recruiter’s task to word count, screen the background of the potential candidates and establish his or her fit for the position and company. During the recruitment process, organizations might request references from the job seeker (Foote #038; Robinson, 1999). However with the existence of SNS, people’s lives and attention getters essays professional profiles are publicly available and more easily accessible.

Employers or recruiters that check applicants’ profiles gain different information than they collect from offline information like CVs (Breaugh #038; Stark, 2000). This might lead to extended essay word count bibliography, a positive effect on the hiring decision but can also lead to rejection of the candidate (Stepstone, 2013). In 2008 it was discovered that 13% of companies used SNS for screening, 18% was planning to do so (SHRM, 2008). In 2013 a research concluded that 73% of companies were using SNS to check candidates (Stepstone, 2013). A survey done by Jobvite (2012) found that for organisations engaged in the practice of career using social media to screen job applicants the most important factor for using SNS was obtaining information beyond what was stated in a cover letter or CV (70% of participants of essay word include survey). At the ssat essay, same time however, 48% of the participants were worried about not being able to verify the information obtained. Extended Word Include Bibliography! Davison et al. (2011) in this context confirm that the ssat essay, information potential candidates choose to share on extended essay word count include bibliography SNSs can be edited or be one-sided to make their profile more attractive.

This means that it may not be possible to verify if the information obtained is getters for college, accurate. Two thirds of job seekers are aware of the fact that random people are able to check their profile (Stepstone, 2013). These job seekers know that the information on their profile(s) can have an extended count include bibliography, impact on writing their hiring chances, and a third of the job seekers modify their profile to essay word count include, raise their chances. Career Writing Essays! Whether social media profiles improve the chances to be hired of the applicants to be hired remains to be seen. The survey revealed that the information retrieved from social media profiles had a positive influence on the hiring decision in extended count include bibliography, almost half of the cases (Stepstone, 2013). In a quarter of the cases the information led to a rejection of the applicant. The same survey concluded that the most positive influence of social media information on the hiring decision was that the essay on clayton christensen, profile supported professional qualifications. The publication of inappropriate pictures was found to extended bibliography, be the most negative influence. See figure 1 for a complete overview of the influences of social media on the hiring decision. Figure 1, influence of social media on term paper hiring decisions (Stepstone, 2013)

Using SNS for HR decisions has become a common practice (Davison et. al., 2011). However, using SNS for the screening process of potential employees is relatively new. A study in 2008 revealed that 34% of organizations were using SNS to recruit or contact potential applicants and extended essay word bibliography 19% were planning to use them (SHRM, 2008). In 2011 a research showed that 49% of French recruiters were now using social media to recruit (Regionsjob, 2011). Another, more recent global study from 2012 revealed that 92% of employers were using or planning to use social media as a recruitment tool (Jobvite, 2012). Despite a fast rise, the candidate volume generated by getters social media is lower than other channels such as job boards, agencies, print media, and internal sources (TNS, 2013).

Professional networks such as LinkedIn are said to be the type of social media most commonly used for recruitment purposes (Stepstone, 2013). In 2013, 64% of companies were using LinkedIn to find new talent, making it the most popular SNS for word count bibliography recruitment purposes (Stepstone, 2013; Broughton #038; Foley, 2013). 41% uses Facebook and 29% are using Twitter for finding future employees. Ssat Essay! Furthermore, 73% of hires via SNS came from LinkedIn, 20% from Facebook and 7% from Twitter. Extended Essay Word Bibliography! See figure 2 for cover letter ashp the application volumes per recruitment channel and extended word include the satisfaction rate. Figure 2, application volumes per recruitment channel and satisfaction rate (Stepstone, 2013) Thus, Companies are increasingly reaching out to socially connected job seekers (TNS, 2013). Social media presents an opportunity for career essays extra reach for both the organization as well as the job seeker. Whenever there is a job opening, it’s most effective to extended essay, use as many channels as possible to make the most out of the recruitment campaign (Kaplan #038; Haenlein, 2010).

Adopting a multichannel approach is successful, so companies should not hesitate to use Facebook or Twitter to term, entice more potential employees towards online job postings next to the more traditional media like newspaper adverts (TNS, 2013). However searching online offers numerous challenges to keep in mind for a recruiter. Essay Word Count Include Bibliography! In the next part we will go deeper into philosophical essays, this issue. 2.4 Challenges in extended word bibliography, recruitment through social media. While there are many advantages of the concept of career writing recruitment using SNSs, it is also important to consider the challenges. Count! The recruitment specialist may want to develop and paper use various tools and instruments to screen different potential candidates for a vacancy. The main encounter when using these tools is the credibility of information displayed by a candidate. The relative newness of Internet with its scarcity of explicit editorial policies and its information overload may suggest that information collected through the Internet might be dubious or difficult to appraise. We will go deeper into this issue later on in the research.

Furthermore, SNSs should not be used as a sole mean for essay word count include bibliography recruitment, because despite their popularity, there are still people who do not use it (Doherty, 2010). Recruiters should therefore be careful in getters for college, neglecting these people and having the risk of missing out on great talent. In addition, SNSs have transformed how we communicate and extended essay bibliography as these tools become regular for professional purposes, the boundaries between private and professional information are blurred, raising moral and philosophical essays on freud ethical questions (ibid.). Organizations must be very careful when using public, non-professional information to extended word count include, support a neglecting decision. Since the arrival of SNSs many organizations have treated them with suspicion and career writing essays often made it the responsibility of the human resource department to police its use internally (Doherty, 2010). Extended Essay Word Count Include Bibliography! However organizations are now embracing SNS with open arms as a way to ssat essay, attract and extended essay include retain employees.

As said before, this leads to a lot of organizations creating presences on LinkedIn, Twitter and Facbook in order to engage with candidates and give them the opportunity to for college, interact with them on a more informal basis. The use of SNSs in recruitment is a very active and essay word include fast-moving domain. Thus, what may be up-to-date today could have disappeared from the virtual landscape tomorrow. Philosophical Essays! Therefore it is crucial for recruitment firms to create a set of word count bibliography guidelines that can be applied to attention getters essays, any form of SNS in extended essay count include bibliography, the recruitment or screening process. Currently there are maybe hundreds of different Social Media applications including new ones appearing every single day (Kaeplan #038; Haenlein, 2010). As a recruitment agency it is philosophical essays, simply impossible to essay word, participate in all of them. Getters Essays! Choosing the word count bibliography, right medium for the given purpose depends on the message being communicated and on the target group to be reached (Ibid). On Clayton Christensen! Each social media application usually might attract a certain group of people and extended essay include bibliography the organizations should be active wherever their target group is active. For instance, if the pharmacist cover letter, main target of recruiter for a certain vacancy is a maritime specialist in Germany, it is most effective to use the SNS that offers these specialists. Another challenge in using SNSs for recruitment purposes is relying on different applications in order to create the most complete picture of a candidate (Kapenlan #038; Haenlein, 2010). Extended Include Bibliography! In this case it is important to ensure that the information is aligned with each other.

A recruiter might use different SNSs to create an extensive profile. This may seem as a worthwhile and getters for college profitable strategy, but the goal of recruitment is the resolution of ambiguity and reduction of uncertainty (ibid.), and contradicting messages may create confusion. 2.5 Personal branding. As stated before, although primarily designed for extended essay word bibliography socialising with friends and family, Social Networking Sites are increasingly recognized as an term paper barbie, important professional tool, particularly in the field of recruitment (Girard et al, 2014; Karaduman, 2013). They seem to serve two main purposes. Firstly, they function as a marketing instrument (Sivertzen et al, 2013). Jobseekers use these networks to market themselves to potential employers and vice versa. Extended Essay! Secondly, they serve as a screening mechanism for employers; the latter may use information available on the web to cheaply and easily gain a more detailed image of a potential employee than is available through traditional recruitment methods (Labrecque, 2010).

In both cases personal branding is philosophical essays on freud, key, as it determines whether the created image is perceived as positive or negative by a recruiter. Personal branding is a new marketing concept related to a marketing strategy that a person adopts in extended essay word, order to promote him or herself in a market. Personal branding has achieved huge popularity in the last decade due to the rising number of term barbie books, web sites, magazines, training programs and specialized literature about how exactly to brand oneself for success in the business world (Montoya, 2002; Arruda #038; Dixson, 2007). The key premise of personal branding is that anyone can be considered as a brand, and everyone has a personal brand regardless of its age, position or industry he or she works in (Peters, 1997). Extended Bibliography! Shephard (2005) defines personal branding as activities undertaken by individuals to make themselves known in the marketplace. Hughes (2007) simply equates people to goods or services and states that the American Marketing Association definition of a brand should simply be extended to include people. Most people are not aware of their personal brand and do not manage it strategically, consistently, and effectively (Ramparsad, 2009). Essays! However personal branding becomes a very important marketing tool for word bibliography people and it has accelerated in SNSs (Shepherd, 2005).

The rise of SNS has formed a need for a deeper analysis of term paper building personal brands not just for social but as well as for professional purposes. The emergence of the web 2.0 with social media such as Google, Facebook, Linkedin and Twitter made it virtually impossible for anyone to keep from creating a personal brand, whether they give permission or not (Vaselou #038; Joinson, 2009; Labrecque et al, 2011). Individuals not aware in the discipline of marketing might often participate in the act of extended word marketing (either positive or negative) without them knowing to do so. Establishing a unique personal brand by developing an active communication of one’s brand and by evaluating its impact on ones image and reputation to fulfil professional objectives is what we discuss in this research paper. This process involves three phases just like any other (corporate) brand, the first phase is to essays, establish a brand identity, the second is to develop the brand’s positioning and the third is to evaluate the essay include, brand’s image (Khedher, 2014). Personal brand identity starts with establishing an inventory of attributes, beliefs, motives, values, and experiences in terms of which people define themselves in a role (Mcnally #038; Speak, 2002). People creating personal brands should differentiate themselves to stand out from a crowd while fitting expectations and needs of their target market (ibid.) this especially is a crucial part in term barbie, this study as differentiating your personal brand in the employment market is crucial to get hired by an employer. Personal brand positioning refers to extended count, the active marketing communications of a brand identity to term paper barbie, a specific target market.

People should use brand positioning to essay include, highlight their best attributes that are value to ssat essay, their target audience while differentiating themselves from other people in the same marketplace (Khedher, 2014). Extended Essay Count Bibliography! In other words the positioning occurs through the career essays, self presentation, nonverbal cues, verbal disclosures, and actions to shape the perception of others’ about essay word bibliography, your competence, character and ability to meet the standards (Roberts, 2005). Personal brand assessment is about taking control of someone’s own image and like a corporate brand it is established to achieve results. People who construct viable professional images are mostly perceived as being capable of meeting any goals. The basic objective of this assessment is to attention for college, determine whether the branding efforts has achieved the branding goals and met personal or in this case professional goals. In conclusion in personal brands, might lead to financial success and economic profitability as it offers people a way to theorize and negotiate in the employment landscape (Lair et al, 2005). People are able to extended essay count include, position themselves as brands to compete against others for similar employment opportunities.

Branded people might this way maximize their own employability and thus eventually increase their lifetime earnings (Montaya, 2002). The business world is gradually recognizing the importance of controlling personal brands and career essays offering strategic advice about how one can project a desired brand identity through the use of different social media (Labercque et al. 2011; Safko #038; Brake 2009; Schwabel 2009). However, despite the significance of branding and the high acceptance rate of social media, very few specific, empirical studies have dealt with these issues (Karaduman, 2013). Using SNSs for screening purposes is extended word include bibliography, usually not a formal aspect of the recruitment process (Davison, 2011). Christensen! Due to this apparent lack of literature on what factors influence the success rate of online personal brands in the job recruiting process, this research will consist of a qualitative exploratory research aiming to understand what elements in general recruiters deem as most important when screening a potential candidate. At the same time however, through this literature review, one factor has been found to be an important decisive factor in the screening process and will therefore form the core of the research: ‘credibility’. Essay Count Bibliography! The following section describes this factor and its role in this research. 2.6 Credibility and essays Message Communication. To explain the concept of credibility we first need to understand how messages are being created.

Traditionally, a recruitment agency or a human resource department communicates its vacancies and essay word count include is responsible for finding potential employees. This communication process consists of three main concepts: the source, the message and the receiver. In this research the source is referred to as the online personal profile of a potential candidate, and ssat essay the receiver is referred to as the recruiter. Shannon-Weaver (1948) illustrates this in The Model of Communication (see figure 3). Essay Bibliography! The source needs to deliver a message and has to encode it by means of a format (form, content and channel). When reached by a receiver, the philosophical essays, message will be decoded and interpreted. Whether the interpreted message is the same as the message sent by the source, depends on how the message is encoded and decoded (Shannon-Weaver, 1948). Figure 3, Model of Communication (Shannon-Weaver, 1948) A medium must be chosen to word count, fit the message that is writing essays, sent.

When a channel is too rich for its purpose its use will be inefficient (Daft, Lengel, 1984). According to Kaplan and Haenlein (2010) SNSs can be seen as medium rich channels in terms of the Media Richness Theory. In conclusion, it is not needed and moreover not possible to use a rich medium for every message, but a medium should be chosen that fits the extended word include bibliography, message. In this study the medium will be distinguished in offline mediums and the different online mediums. The information source in ssat essay, this research is the online personal brand of a potential candidate. The channel is either an online or offline medium. And the extended essay word include, receiver is the recruiter. We will focus on the perceived credibility of the information sent from sender to receiver and what contributes to philosophical, this credibility.

In the following part credibility will be explained thoroughly. Credibility has been defined as trust, believability, reliability, accuracy, objectivity, fairness, and many other concepts (Self, 1996). It also has been defined in terms of features of persuasive sources, characteristics of the message structure and content, and perceptions of extended word include media (Metzger et al, 2003). Despite the career essays, fact that communication researchers have been concerned with source credibility since the 1950s, there is still no clear definition of credibility. The main view across definitions is extended word count include bibliography, believability (Fogg et al, 2001; Hilligoss #038; Rieh, 2007).

Credible people are believable people, and credible information is believable information (Tseng #038; Fogg, 1999). Most credibility researchers agree that there are at least two key measurements of credibility: trustworthiness and expertise. A person who is trustworthy is honest, careful in choice of words and unwilling to deceive (Wilson, 1983). Information is trustworthy when it seems to be reliable, unbiased and fair. Expertise is ‘the perceived knowledge, skill, and experience of the source’ (Fogg, 2003). Career Writing Essays! When people find that sources have expertise, they are likely to judge that the information is extended, trustworthy and thus, in the case of a recruiting process, an organization is more likely to accept a potential candidate to fill a vacancy. The concept of credibility has been discussed at getters for college essays least since Aristotle’s examination of ethos and his opinions of speakers’ relative skills to persuade listeners (Rieh, 2007). Disciplinary approaches to extended count bibliography, investigate credibility systematically developed in the last century, starting in the field of (offline) communication. The influence of various characteristics of ssat essay a source on a recipient’s message acceptance is an important topic among the study of credibility (Hovland et al, 1953; Rimmer #038; Weaver, 1987). Extended Essay Count! Communication researchers have tended to emphasize on sources and media, seeing credibility as a perceived characteristic.

Credibility has received considerable attention since the writing, last twenty years when the extended count include bibliography, Internet started providing a new information interaction environment that allowed users to seek for information and communicate with others in ssat essay, ways never possible before (Kiousis, 2009). There are many different studies on credibility that are field-specific within communication, psychology, IT, or marketing. Flanagin and Metzger (2003) propose credibility assessment as an iterative process involving one or more ‘credibility judgements’. Extended Essay Include Bibliography! As an information seeker finds information, a series of judgements are made about the for college, credibility of the information. These judgements are based on various factors that are discussed in depth in extended essay word count bibliography, the following parts. In summary, the judgements comprise the credibility assessment, which leads to the decision to accept or reject information. In this research thesis the career, concept of credibility will be researched in two principal domains: source credibility and medium credibility. Source credibility involves examining how different communicator features can influence the managing of a message. The communicator in essay, this study is defined as the individual that portrays its information in ssat essay, online (personal) profiles.

Medium credibility on essay include bibliography the other hand focuses more on the channel through which content is delivered rather than the dispatcher of that content. 2.6.2 Source credibility. Marketing researchers have found out that the concept of source credibility is career writing, a very powerful facility for influencing consumers (Eisend, 2004). Whenever a consumer perceives a source as having the highest credibility compared to other sources, the consumer is much more receptive to extended include bibliography, messages and is more likely to be persuaded and thus has a higher chance to consume. However whereas the concept of essays source credibility hasn’t changed over extended word count time, consumers and on clayton christensen consumption behaviour did change during the last decades. The trustworthiness and expertise of a source are envisaged as two central attributes of source credibility (Kiousis, 2009). The source is typically defined as an individual that communicates information to extended essay include bibliography, the receiver (Kiousis, 2009).

Perceived source credibility has also been defined as ‘the judgements made by the perceiver’concerning the believability of a communicator’ (O’Keefe, 1990). Different attributes contribute to the trustworthiness of the sender. For instance expertise, authority or professionalism are indicators for an receiver to establish the attention for college essays, credibility of the message. In addition to extended word include, these communicator variables the message variables are also found to shape source credibility (Chartprasert, 1993). Complicated message or simplistic writing styles may affect opinions of the source credibility (ibid). Credibility appears to be a variable that is studied within the context of the sender (or communicator), the channel or message itself. From this scarce literature on credibility in the field of Information Technology (IT) we learn that credibility primarily focuses on perceptions of the sources and channels. In this thesis we thus also would specifically like to focus on the potential candidate’s credibility (the source) as well as the career, online or offline channel being used (medium credibility). The receiver in this case is the recruiter. The perceived source credibility becomes a crucial variable in social media to essay word count bibliography, examine the information available.

This because with the ever growing amount of information available through thousands of new channels, the gatekeeping function seems to shift away from away from the producers of career writing content and it goes onto extended count include bibliography the consumers of the content (Haas #038; Waerden, 2003). Gatekeeping is the process through which content creators decide which information will be covered and reported; what information is essay, shown to consumers. Formally the word count bibliography, information would be screened by ssat essay gatekeepers, including journalists and editors (Shoemaker #038; Vos, 2009). These gatekeepers are seen as an essay count include bibliography, important part in the process of ensuring credibility and they are likely to be doing so (Reese #038; Ballinger, 2001). However the growth of new (online) media means that information consumers are now less beholden of what passes through these gatekeepers, therefore consumers of this information must become more responsible for philosophical on freud making decisions about the credibility of the information online (Westerman, 2010). Extended Essay Include Bibliography! Therefore in pharmacist cover letter ashp, the new media environments and thus in the field of bibliography recruitment the gates are now located not only with the information providers, in this research the potential candidates, but also with information consumers, in attention, this study the recruiters, who in the new media environment are acting as gatekeepers (Kovach #038; Rosenstiel, 1999). This shift has forced the information receivers to keep a constant eye at the information and pass and use the information that seems relevant and useful. Extended Word Count Include Bibliography! This can be seen in the environments of SNSs where information is published it is essays, reviewed by other users of the site and may be commented or shared according to its credibility (Westerman, 2010). This is the hallmark of SNSs in general.

According to Sundar (2008): ‘the lack of assurance of any uniformity in content quality, which necessitates a continual monitoring of credibility on the part of users. It is crucial to count include, keep in career essays, my mind that credibility is a perception, and extended essay count thus is not a quality inherent within a channel or source itself, therefore many aspects might impact the perceived credibility of online materials (Fogg #038; Tseng, 1999). In this study we will thus elaborate these aspects of credibility of online personal brands and its influence on the screening process of recruiters consequently on career writing the potential hiring decision. Part of the extended essay, source credibility is the issue of Personal Credibility (Henceforward PC). PC is related to bigger, more conceptual questions around the credibility of online information, personal branding and marketing in general. All information recruiters gather about a certain personal profile is not necessarily of term paper equal value.

In many cases, certain info seems to extended word, be better, or trustworthier, than other information (Rieh #038; Hilligoss 2007). According to Allgeier (2009) getting people’s confidence that you will do the right thing is letter, not about creating a ‘slick’ personal brand, however it is about being believable, trustworthy and credible (Baek et al, 2010; Erdem, 2004; Balester, 2011). PC is what we do, in addition to how we do it, that causes people to trust, respect, and extended count bibliography believe in us (Allgeier, 2009). Online personal credibility is closely related to the online credibility of corporate brands, as they are both defined as the believability of the philosophical essays on freud, product or personal profile information embedded in the brand, depending on the consumers’ or recruiter’s perceptions of whether the brand or profile has the ability and willingness to continuously deliver what has been promised (Erdem #038; Swait, 2008; Allgeier, 2009). Subsequently, besides the question of how job seekers can create a credible online profile, recruiters face the challenge of judging which information is more credible. We will now go into the other aspect of credibility: the medium credibility. 2.6.3 Medium credibility. Medium credibility focuses on the medium through which the message is delivered e.g. newspaper compared to television (Golan, 2010). The reliance on a medium is positively related to perceptions of its credibility (Stavrositu #038; Sundar, 2007).

Yet, the growing reliance on the Internet raises concerns about its credibility. Several studies suggest that Internet users are indulging in content verification behaviours and are becoming much more vigilant and selective (Flanagin #038; Metzger, 2001). An explanation could be that the general lack of gatekeeping on extended word include information on essay on clayton christensen the Internet forces frequent users to engage in constant credibility verification (Stavrositu #038; Sundar, 2007). It predicts that the reliance and use of traditional media (print and essay television), would predict more accurately the credibility of the Internet (Johnson, 2000). The impact or credibility of pharmacist a message depends on the particular publication or channel through which it is extended count include, transmitted (Hovland et al, 1953). Westley and Severin (1964) differentiated the perception of essays on freud credibility between the media credibility and media preference. In other words recruiters do not always see their most preferred medium (either online or offline) as the most credible one. For them it is more on the channel through which the content is extended essay word count include bibliography, delivered rather than the sender of that content (Abel #038; Wirth, 1977; Gantz, 1981; Newhagen, 1997). In this thesis the medium Web credibility will be used in a variety of disciplines. Pharmacist Ashp! This form of credibility needs to be discussed independently from other types of credibility because the conventional methods for assessing credibility may not be feasible on the Web due to its speed, complex features and link structure it also is the main medium we use for the research as the word count include bibliography, study focuses on online personal branding. Humans increasingly rely on the Internet and web-based information despite a lot of evidence that it may potentially be inaccurate and biased (Flanagin #038; Metzger, 2000).

However the Internet differs from ssat essay, other technologies used for information retrieval that may affect the credibility of an information source. The free-flow of information is taking over the Internet where anyone can be an author (ibid). This introduces an increased potential for error or exploitation (Westley #038; Severin, 2004). Editorial review is much less or non-existent in Internet publication compared to printed counterparts. Media consumers, in this case recruiters, learn to distinguish through the various sources of online information through the experiences of using them (Flanagin #038; Metzger 2000). Over time they become familiar with different information delivery styles of different media; they develop levels of media literacy into the norms of media usage. Recruiters might encounter issues establishing credibility of online personal brands. In this research we will try to establish the forms of essay count include credibility assessment a recruiter has when screening personal profiles. Essays! Personal characteristics have been connected to medium credibility of the reviewer. Melican and Dixon (2008) found that participants who reviewed non-traditional Internet sources as more credible than traditional (offline) sources acquired a higher racism score. Count! The scientists argued that non-traditional Web media offer individuals the opportunity to seek out information that is in essays, line with their own ideologies.

Furthermore, research shows that age affects credibility attitudes. Extended Word Bibliography! Bucy (2003) stated that younger university students deemed online news more credible than older media consumers. And it suggested that the perceived skill of for instance a journalist is a strong indicator of pharmacist cover letter ashp credibility of the word count bibliography, message. Other research on web credibility concentrates on the specific aspects of different websites. Flanagin and Metzger (2000) studied the credibility of different websites. They suggest that web credibility may be related to different aspects of the sites as the pharmacist cover letter, design: ‘It is likely that high perceived credibility would result under situations with well designed, reputable genres of sites, containing highly salient and involving messages.’ They also suggest that different characteristics of a message and the audience might affect the perception of truthfulness. Furthermore they stated that news websites were considered most credible and extended word include bibliography personal sites were evaluated as the least credible. In this research the online personal brands will be assessed according to writing, different characteristics to find out which aspects are making a profile more or less credible according to recruitment specialists.

In summary the essay include bibliography, research distinguishes credibility in source or (online) personal credibility and medium credibility and how this perceived credibility affects the essay, screening process and thus eventually the hiring decision. In summary, the modern information technology is essay, beginning to have a significant effect on credibility research, because it highpoints the ssat essay, need to re-examine what constitutes a perceived source and blurring the line between traditional concepts such as message, source, receiver and medium (Kiousis, 2009). Credibility is extended essay word count include bibliography, often attached to objects of essay on clayton assessment as in message credibility, media credibility and source credibility, reflecting the fact that these objects differ (Rieh, 2007). At the same time, however, credibility evaluations of sources and messages are primarily interlinked and extended count influence one another (Slater, Rouner, 1996). As result a theoretical framework is essays, established; see figure 4. Figure 4, theoretical framework. 3. Research methodology. Due to a lack of existing literature on factors that measure credibility when screening personal profiles, it is impossible and undesirable to ‘test’ certain hypotheses through quantitative research methods (Saunders #038; Lewis, 2012). Instead the research aims to be explorative so as to gain a detailed understanding of the elements that generate credibility from the perspective of recruitment agents.

Therefore, in this study a qualitative research methodology has been applied. By using a qualitative analysis method with in-depth interviews of recruitment specialists this allows the use of a more narrow scope rather than when using a survey design research, which can reach a more broad population. Essay Word Include! This might be a limitation of the ssat essay, research, nevertheless in this study a qualitative research suits better as the factors of credibility in recruiting are relatively unknown and the factors will need to be revealed and uncovered by essay word count include bibliography the insights of human resource specialists. It therefore involves face-to-face interviews with company representatives in the areas of personal branding and human resource management with a special focus on credibility perceptions. Together with backgrounds of the organisation, the pharmacist cover ashp, findings from both the literature review and the interviews have been presented thematically. The ‘sampling frame’ consists of internal and bibliography external recruitment agents.

Internal recruitment specialists usually do their candidate searches on behalf of the essays on freud, company that employs them, while external experts work for an independent recruitment agency that recruits people for an outside organization. The ‘sampling size’ consists of ten participants, five of extended bibliography which internal recruiters and five external recruiters. Furthermore, participants have been evaluated on essays the base of a diverse scope of fields they recruit for. Refer to word bibliography, Appendix 1 for an overview of interview questions. The research conducts in-depth interviews with each of the getters for college, participants. Word! These face-to-face or Skype interviews have taken place in December 2014 and January 2015. The interviews were semi-structured, meaning that a loosely framework of ssat essay questions is followed, that allows the conversation to be largely directed by the participant, while remaining within the extended essay include, area of the research interest. Participants have been asked about their organisation’s use of social media when screening staff with regard to the extent and types of social media, their view on effective personal branding strategies as well as their rationale for credibility of information on personal brands. Each of the interviews have been transcribed and coded (see appendix 4 and 5), and the transcriptions will be analysed using ‘thematic analysis’, a common method of data analysis in qualitative research (Bryman, 2012).

The purpose of this method is to create a catalogue of the central themes that then helps the researcher to structure the data and extract meaningful insights on which theory is based. The selection of particular themes is done through recognising recurring categories that relate to the research focus (i.e. the paper barbie, research question). Count Include! We have distilled themes from each of the interviews, which form the getters for college essays, factors that constitute to Personal Credibility. Subsequently, we will compare the different interviews and extract ‘meta’ themes that will answer the research question. Finally, based on these conclusions we have formulated propositions as to how job seekers can ‘improve’ their PC in order to essay include bibliography, be more attractive to recruiters, how recruiters can enhance their screening procedures according to credibility and how SNS’s can improve their sites in order to become more popular for both recruiters and jobseekers.

3.1 Interview procedure. The interviews were focused on the recruitment procedure of different recruiters. Ssat Essay! Over a period of 45 min to an hour the topics on hand were thoroughly explored. While the structure of these interviews varied somewhat according to the answers the interviewee gave, generally the interviews revolved around the essay word count include bibliography, following items and questions. First of all the participants were asked about getters for college, their professional background and the current recruitment agency they are working regarding its size expressed in the number of employees. Then we would ask about their recruitment procedure from the point of a vacancy to an eventual hiring. Furthermore we would ask about the participant’s SNS usage while performing a recruitment search. Also we were interested in the important factors or characteristics they would screen in order to test the suitability of a potential candidate. Extended Essay Word! In addition during the interview we would go deeper into its credibility assessment of essays candidates and which factors or characteristics contribute to a candidate’s perceived credibility. Extended Essay Count Include Bibliography! Lastly we would ask the essays, participant to give advice on creating a credible online personal brand. All individuals were contacted via email, and were introduced to the nature of the project and include the contribution we felt the career writing, individual could make to the study.

Before the start of the interview we explained that the material collected would be considered confidential within our research team: the interviewee is only identified by his background information in this research, no personal or company names will be used. Most individuals that were approached were delighted to extended essay word include, contribute to the project, many suggesting it to be an important area that needs more investigation and can be very useful for both jobseekers and recruiters. Career Writing! All the interviews were tape recorded and eventually transcribed for the analysis. The researcher produced a list of codes accordingly to the transcriptions and after representing themes identified in the textual data. A total of ten individuals participated in the interview. See appendix 2 for a schematic overview of the essay count bibliography, background per essays interviewee.

In summary the participants ranged from 26 ‘ 63 years old with a minimum of extended essay word count bibliography three years relevant recruitment experience and one participant having 17 years of experience. 60% of participants were male with six working at a large organization (more then 51 employees), two working at term paper a medium organization (16-50 employees) and two working at a small organization (less then 15 employees). Count Include! As said before we interviewed five internal recruiters and five external recruiters with a large diversity of essays levels of recruitment activities on behalf of various industries including NGO’s, IT, commercial, finance, marketing, logistics, industrial, and extended essay word count include fashion retail. Levels of positions recruited for ranged from junior positions with a minimum salary of ‘24.000 per year to senior executive positions with a maximum salary of ssat essay ‘220.000 per year. All participants had at extended count include least a college (HBO) degree with most of essay them (eight participants) having at least a bachelor at university level. Extended Word Count Bibliography! The participants showed a large variety concerning their judgement of for college essays how credulous the presented information of essay word count candidates is, with females being more credulous about candidates whereas males were less trusting to the information received. In addition to the background questions, more general questions regarding SNS use were asked this is displayed in Appendix 3 in schematic form. All participants said they employ one or the other SNS when they are screening a candidate’s profile.

Ranging from one to even ten different SNS’s per candidate. Furthermore all ten interviewees stated that they make use of pharmacist cover letter LinkedIn for screening purposes. Word Include! The four other most used SNS’s included: Facebook (six participants), Google (seven participants), Twitter (four participants), Monsterboard (three participants). Several participants mentioned infrequent use of other less well-known SNS’s but these were mostly field and location specific. Several common themes emerged from the analysis of the participant’s answers concerning their expertise on recruiting and screening candidates on credibility. Attention! These themes can be differentiated between 1) source and 2) medium credibility: The themes that submerged within source credibility are: references, the verification of information and essay the identification of ssat essay profile characteristics.

The themes that submerged within medium credibility are: Online medium features and character, medium utilization and word include bibliography online and offline differences. The findings are presented using quotes of the participants so that their expertise may be heard as well as enabling the readers to determine transferability. See appendix 4 for the schematic overview of the codes and themes. Theme 1: References. References or recommendations are the testimonials of (ex-) employers or (ex-) colleagues that say something about the pharmacist cover, potential candidate. These employee or so-called customer reviews were mentioned by all participants as the most important indicator of credibility of the information on either online or offline profiles: ‘The thing that I use most is the references someone can place on LinkedIn.

As you probably know you can get a certain reference or endorser on LinkedIn. Extended Word Count Include Bibliography! For me that is rather important because that shows how a person has worked for career writing essays or together with another person. That is rather credible for me. Extended Essay Count Include! On a CV not everyone puts the references on it, they mostly say: references upon request. But on their LinkedIn profile you can see it instantly.’ (Participant 1) These recommendations truly show the professionalism of a person and may display any skills or talents that is important when building a credible personal brand.

However, according to essays, the participants in this research’, merely focusing on what is said in these references is not enough. They stated that the relationship between the candidate and essay include referral is of high importance as well. The authority the referral has or had over essay on clayton the employee is crucial. A ‘simple’ colleague, friend, or acquaintance does not always indicate truthful information because it could have been a friendly deed to write something kind about the person in question. Yet, a person with authority or a status creates a more credible opinion on the information: ‘Most important is the extended include, relation between the writing, referral and the potential candidate. Did they work together and what is the extended essay word count include, authority of this other person.’ (Participant 2) Furthermore, LinkedIn provides the option to give endorsements rather than references in full text form.

These so-called endorsers are a set of essay on clayton christensen skills or expertise that are automatically made based on your past experiences and education. Other people in your network may provide these endorsers to you just by clicking on the skills. These will then be displayed on your profile for extended count include everyone to see. According to four participants these endorsements (participant 2, 4, 5, 7) do not count as heavy as the recommendations as it is much less personal and anyone can give you these skills just by ssat essay a mouse click without even having to know you: ‘Endorsements are not very important to me, because I get endorsed by people who I did not even speak to. So these to me are not good indicators to assess a person.’ (Participant 4) Lastly, all participants in extended essay include, this study stated that they usually check on references by calling a former company or school either with or without the candidate’s consent. Company policies of two of the participants demand that recruiters need an ‘OK’ from the candidate in order to contact a former employer, other participants’ policies are less demanding with the recruiters being allowed to contact whoever they want. Yet, giving negative feedback about a former employee is prohibited in The Netherlands thus the information given might be of less quality. Still all participants stated they could easily find out if a candidate has something to hide about term paper barbie, his former employment: ‘We are not allowed to find references and contact them ourselves, we need approval of the candidate. The company cannot give me negative feedback about the candidate but on the other side if I ask if he or she would hire the same person again and extended count bibliography the reference says no, I know enough.’ (Participant 7) Theme 2: Verification of information.

Apart from the various activities involved in the identification of jobseekers and pharmacist ashp thus attracting potential candidates, the screening of the background of a jobseeker on the different information mediums is the most important task of a recruiter. Other than education, working experiences, certain skills or expertise that need to match with a job-position, the credibility of the information supplied is an important indicator to establish suitability of essay count include bibliography a candidate. One of the ashp, most frequent mentioned returning statements specified by the participants is the word count include, verification of attention essays a candidate’s information by asking face-to-face (or through phone) about their background valuations, rather then only examining through a (online) profile. With this approach the recruiter can immediately establish if the candidate is detailed enough about extended count bibliography, its sincerity of the information provided. In some cases candidates do not show an adequate online information picture, thus by asking the candidate it may be clarified: ‘I ask very detailed questions face-to-face where I need examples of everything a person did.’ (Participant 7) Alternative verification mechanisms were mentioned by half of the participants (Participants: 1, 7, 8, 9, 10): i.e. comparing between online and pharmacist cover ashp offline information as well as checking offline information against different other online mediums. Collecting as much as possible details about a candidate, either online or offline is the most effective mode of extended count bibliography operation. By comparing all this information, the recruiter may establish its degree of truthfulness; if certain parts do not match this may create suspicion that may lead to further checking and possibly the candidate’s rejection: ‘In my opinion the online and offline information should be combined as thorough as possible to create a complete profile of christensen a candidate.’ (Participant 1)

The online screening procedure of a candidate is usually initiated by typing a person’s name into extended essay word count, the Google search bar (Participants: 1, 5, 6, 9): ‘I do always type in their name into Google. To see what pops up.’ (Participant 5) Theme 3: Identification of profile characteristics. The third theme that emerged from the interviews is the process of creating a synopsis of a candidate’s online profile. Attention For College! Relevant profile characteristics that were mentioned more than once by different participants are outlined in extended word count, the next section.

Five subthemes are important for the assessment of a credible profile according to the participants. Subtheme 1: Expertise of term paper a candidate. Firstly, the candidate’s expertise is of crucial importance for extended essay word bibliography establishing the suitability of a candidate for pharmacist a particular position. All participants mentioned to be looking at essay word count include education, past working experiences, and other skills that may enhance the candidate’s fittingness with a position. One participant (participant: 9) indicated that the more expertise a person has in a certain field, the writing essays, more credible its profile is count, perceived: ‘In addition, candidates that are incredibly experienced in their field usually are more credible about the getters for college, information they give; it is not worth to extended word bibliography, them to be untruthful about certain experiences.’ (Participant 9) Subtheme 2: Physical image of a candidate. As said before, all information displayed in a profile is highly relevant to recruiters in order to get a realistic idea of whom they are dealing with.

To this purpose any source can be worthwhile, whether online or offline. In order to get a candidate’s complete overview, almost all participants (Participants: 2, 3, 4, 5, 6, 7, 8, 10) stated that they value online access to physical images of candidates. However this is not necessarily an indication that presentation of term paper a natural and sincere picture leads to a higher perceived credibility of the person. From the research we cannot conclude what recruiters consider as a ‘credible’ picture, but they did state that displaying professionalism, representativeness and friendliness are most effective in a picture: ‘The picture is word bibliography, important to philosophical essays, me. For instance for one of our brands’ the image of a person is very important. Someone needs to look representative for extended essay word bibliography the company. He or she needs to cover letter ashp, look well taken care of as this is one of the job specifications in the store.’ (Participant 7) Subtheme 3: Size of essay include bibliography a candidate’s network and connections. Several participants (Participants: 3, 4, 5, 6, 8) mentioned the relevance of the amount of philosophical essays connections and count include network size, this being an important characteristic to look for.

According to these participants it may reveal positive or negative traits of the candidate’s personality. Having lots of connections may imply you are dealing with a sociable person or somebody who is highly valued in his (professional) environment. Barbie! One participant stated however that having an excessive amount of extended word count bibliography connections (say, one thousand or more) might indicate untruthfulness because it is hard to believe that someone can know so many people. Nonetheless, all participants stated they would never only base their opinion on the sole characteristic of a network size or an amount of connections. Still, two participants (participants: 3, 4) did state that having a lot of connections (say, more than 500) does indicate a higher credibility of the information presented. After all, all of these relations might be accessible sources for the verification of the essay christensen, information posted. Include Bibliography! So, this can be a barrier for a candidate to ssat essay, post untruthful material: ‘What I forgot to mention before in online profiles is the amount of connections, the more connections someone has the more credible the information displayed seems to be. Because these connections can verify the information posted online. If something is not right I assume someone will make a note of that.’ (Participant 5)

Subtheme 4: Candidate’s online participation of groups and associations. This item follows the extended word count include, findings of the foregoing subtheme: the majority of the participating recruiters (Participants: 1, 3, 4, 5, 7, 9) stated to wanting to know what online groups the candidate is associated with. It demonstrates the christensen, interest in the specific field or industry a candidate operates in. According to two participants (Participant: 5, 7), presenting online interest in a particular field by participating and word include associating with a group in philosophical essays on freud, this field, is an word count include bibliography, important indicator of career writing essays information credibility: ‘I do always have a quick look to the groups or companies a candidate likes. Because this shows how serious you take your field or industry.’ (Participant 5) Subtheme 5: Detailed and thorough profile. All participants attach great importance to the applicant presenting an immaculate, complete, correct and detailed profile whether online or offline. The participants expect dates, past positions, education, degrees, etcetera be outlined correctly and include thoroughly. Any flaws, mistakes or omissions may lead to suspicion and consequently to a rejection. Therefore the applicant should always make sure the information is very detailed and well taken care off to avoid any mistrust: ‘Undetailed information is a main indicator of less credible information. No dates or no names can be seen as not trustworthy and I always investigate further.’ (Participant: 7)

In order to improve its chances to enter the screening process of a potential employer, or in this study a recruiter, the applicant is to present himself as if selling its own, personal brand. A clear, immaculate, self-written summary is a characteristic the recruiter will evaluate with preference. It expresses how the philosophical, candidate sees himself and it may indicate professionalism and likeability, which will contribute to the credibility of the extended essay count include bibliography, information posted. Several participants (participants: 5, 6, 7, 9) stated that in this respect originality is an effective tool as well. Recruitment experts review dozens of profiles each day and therefore a more creative and philosophical on freud inventive presentation may attract special attention. One participant mentioned a video pitch of someone as an example that he remembered: ‘Ideally, there is a video-style pitch and many references to contacts and links.’ (Participant 9) Furthermore, some participants (Participants: 2, 3, 4, 10) liked to extended essay word bibliography, see precise details of the candidate’s past working experiences. Essay! They mentioned achievements, successes or certain (e.g. sales) targets realised as useful information, which thus raises the chances of being selected. Such detailed information contributes to a higher perception of extended essay count include credibility of the presented info as well: ‘Picture is paper, very important, a summary of themselves what they do. Essay! What I also really like is the job description of the getters, previous employer in a summary and shows the things you achieved so for instance the targets and accomplishments someone made with these projects.

It gives a better insight in a person.’ (Participant 4) 4.2.2 Medium credibility. Theme 1: Character of medium, personal / professional. Social Networking Sites differ in the information displayed and serve different purposes. According to the participants, SNSs like LinkedIn or Monsterboard focus on more professional targets while Facebook or Twitter are seen as more personal and private mediums. Thus, the various online media differ in their goals and are used accordingly by candidates as well as recruiters.

An important issue many recruiters in this research are facing is the use of personal (or even private) information on essay word SNSs, like Facebook. Writing Essays! Its use might be considered to extended essay include, be unethical or even morally improper. Career Writing Essays! LinkedIn is meant for extended professional purposes, like job opportunities or widening your professional network while Facebook is more informal meant for connecting to christensen, friends and family and sharing daily-life information. With the extended essay count bibliography, easily accessible and ever growing (private) information available on online networks this has become a useful instrument for a recruiter to screen a candidate on a more private scale. On Clayton Christensen! This option is relatively new for include recruiters but does create major moral and ethical issues. Participants’ opinions on paper barbie making use of private information of potential candidates were widespread. Three participants (Participants: 2, 5, 6) stated that using private information for creating a more complete image of a candidate is extended include bibliography, definitely not an honest or morally correct way of cover ashp recruiting. They said that such practices should be avoided. Extended Word! A candidate’s private information should remain untouched: ‘Facebook is really private and stuff you put on there should not be used in essays, any recruitment company. Extended Include Bibliography! I don’t care what people do in their private life. It is not some hint that is related to their job, the things that you really need you can find on CV or other professional networks that are made for recruitment possibilities, Here you can read things about their professional career or their voluntary work, internships or work and travel etc.

What you see on Facebook is absolutely not related to their job. And whatever is not related to the job is not important.’ (Participant 2) In one case the writing essays, participant (Participant: 2) pointed at extended essay word include the juridical aspects of using private information for the purpose of deciding the suitability of a candidate. He remarked that it is essay christensen, illegal to employ this kind of info, such as photographs, pictures and online private conversations: ‘You are a very bad recruiter if you do that, because it is even illegal when you are looking at this or even taking this kind of information in consideration. It’s public in the sense you can look into that, but it is very unprofessional using this information for recruitment purposes. As a candidate you can go to the court and request the count bibliography, reasons why you are not recruited, if the ssat essay, company does not have sufficient reasons for include rejecting a candidate it may cause problems for the company.’ (Participant 2) However, other participants (Participants: 1, 3, 4, 7, 8, 9, 10) in ssat essay, this study did indicate the great importance of using info posted on the more private social networks. In their opinion this allows them to get a more reliable overall picture of a candidate and therefore it contributes to essay, the process of creating credible candidate profiles. One participant mentioned the emergence of a saturated job market causing enormous competition among jobseekers. Nowadays, you really need to stand out: one master degree does not suffice; you had better do a second or show a more than excellent track record and so on. The job market suffers from an on-going inflation of Excellences; from a continuous rising of the bids.

Therefore, looking further than the traditional information given by candidates, recruitment decisions become more reliable when also based on the more personal background material: ‘It is important to combine the term barbie, CV with the personal background of a person in extended word count include bibliography, order to get the essays on freud, best idea of a potential employee. Hard skills are easy to find, you have them on your resume and sum them up. But it is much more important for a company to see what kind of essay word person they are bringing in. They are interested in the personality of someone. These characteristics cannot be found on a CV because the resume is term barbie, rather short. Essay Word Count Include Bibliography! Everyone tries to term barbie, fit everything in 1 or 2 pages because it is impossible to have like a 5 page resume.’ (Participant 1) Theme 2: Medium utilization.

Screening features or search options offered by various mediums differ a lot. All participants stated LinkedIn as the user-friendliest tool for essay count searching and screening purposes. It offers extensive search functions and even provides a special (paid) recruiters-account that gives recruiters the opportunity to find and contact anyone that has a profile. With the nonpaid LinkedIn profile it is not possible to locate everyone; this only offers the possibility to on clayton christensen, send messages to people in your own network. Furthermore LinkedIn is the largest professional SNS in the world with new members emerging every minute: ‘I use LinkedIn because it has at the moment around 1 billion people using it, every couple seconds it has a new member so it’s extremely quick growing SNS. LinkedIn has groups of the essay word include bibliography, different fields, positions etc. Ssat Essay! You can put up positions to such a big pole of people.

You can target search with Boolean searching with extensive options. Essay Count Include! There is and Part of pharmacist cover letter this program are the options you can choose (what kind of extended bibliography companies you are looking for, experience etc.) are very extensive and great for recruitment direct searching.’ (Participant 4) Other mediums like for instance internal and branch oriented recruitment databases or Monsterboard are considered to on clayton, be out-dated and/or not user friendly, as mentioned by several of the participants (Participants: 4, 5, 7, 8). Often, jobseekers forget about their online presence in these less popular databases and therefore neglect to keep them updated. However, two participants (Participants: 4, 7) said these databases often do offer private contact details, like a personal phone number or email address, which of course is very useful for a quick and extended word include immediate contact with a potential candidate. LinkedIn usually does not offer this kind of info and therefore is a drawback if one wants a rapid response of attention for college a particulate candidate: ‘So what I do is that I search for extended word count bibliography candidates through LinkedIn and whenever I found a potential candidate I look for contact details like email or telephone number which are usually not displayed on LinkedIn profile so I would go to Monsterboard where this information is ssat essay, more often displayed.’ (Participant 4) One of the participants (participant: 1) in this study stated that in extended essay bibliography, seven years of career essays experience in recruitment he has come across two people that did not have a profile on LinkedIn: ‘In my case I came across twice people that did not have a LinkedIn profile and I found out that they did not want to display their information for the whole world to see.’ (Participant 1) As mentioned before, all participants stated they make use of LinkedIn. This demonstrates the great popularity of LinkedIn in social networking for professional purposes.

In this respect, one participant considers the fact of word include not having an online profile a negative signal. It will diminish the jobseekers chance of being hired or it even may put his credibility in doubt because it seems the essay on clayton, person is extended essay count include, hiding information: ‘For that reason they did not want to be online. Philosophical! So this could be an indicator of less credibility because it can be perceived as you are hiding something.'(Participant 1) Therefore, if you are seeking a job, having online presence is count include bibliography, of crucial importance to not only to being found and contacted but also to avoid jeopardizing the career essays, quality of your personal brand or even your credibility. The popularity of the online social network strongly relates to extended essay count, the perceived credibility on the information of candidates and essays on freud job positions, according to several participants. In highly popular mediums, like LinkedIn, the presented information may easier be verified by essay count include the easily accessible connections. When something is untrue it may have been commented on. Furthermore, by posting a certain position at a company, the companies profile is notified for its approval.

This, however does not apply to any company, only those that are registered with an official LinkedIn profile: ‘On LinkedIn it is difficult to on freud, create big lies because if I say I worked at word include bibliography a certain company, the writing, company gets an email asking if its true that I worked there.’ (Participant 7) Theme 3: Online / offline information. Almost all participants (Participants: 1, 2, 3, 4, 5, 6, 7, 8 10) indicated the existence of small, but not negligible differences between online and extended essay count offline recruiting information. Offline information usually is ssat essay, information that is not publicly available for everyone to read. This information can be gathered from an internal database, a CV sent by extended word bibliography the candidate itself or any information the candidate gives face to face. Barbie! Most participants stated they assess all information the same way, whether online or offline. Yet, as said in the foregoing paragraph, online information seems to be more credible because it may be verified by extended word include bibliography its connections in the network. Two participants (Participants: 3, 8) stated that the online information seems less credible due the positivism of information provided. They believe that candidates tend to present themselves advantageously and prejudiced. They feel that most people try to upgrade their personal brand to the public as much as possible, thus trying to make them appear better than they actually are: ‘I assess an online profile different because from essay, experience I know people tend to put only the positive information online, to create a successful image to the world and essay bibliography people they know.’ (Participant 8) Accordingly, all participants would ideally like to see a combination of attention getters for college both offline info, such as a written CV, as well as an online personal brand.

This way, in extended bibliography, the opinion of recruiters, one can establish the best possible overview of a candidate’s background. Essay On Clayton Christensen! Furthermore, combining both types of information can also be used as a credibility check; to word include bibliography, assess if all available information corresponds across the different mediums: ‘When we approach and attract candidates we monitor behaviour and look for ssat essay confirmation of the data presented in essay word bibliography, their CV, interviews and also on his social network profiles. In other words we are looking for concurrence and consistency of the presented data from different sources and ssat essay angles.’ (Participant 3) 5. Conclusion and extended word Propositions. The aim of this thesis is to understand what mechanisms underlie the online recruitment process in order to term, give recommendations on how one might be more successful on the online job market and how recruiters may assemble a complete and truthful profile of a potential candidate through the use of online screening processes. A thematic analysis of the interview transcripts describing the experiences of the participants on how online personal credibility influences the screening process identified six themes, divided in source and medium credibility. In this section, these themes will be discussed in regard to the literature bases concerning the themes of ‘references’, ‘verification’, ‘identification of profile characteristics’, ‘character and features of mediums’, ‘medium utilization” and ‘differences between online and offline information’ and this is done with regard to the new understanding that this study contributes. Furthermore a set of propositions has been made following each theme. The first theme, ‘references’, suggest that written reviews are the most important factor for extended count establishing source credibility.

These references or recommendations can be perceived as word-of-mouth of philosophical on freud a personal brand. A consumer’s word-of-mouth has been commonly cited as the single most important factor that determines the long-term success of extended essay word experience goods (De Vany #038; Walls, 1996). Other literature also suggests the importance of product reviews as a marketing tool to improve reliability of a product or service and thus increases sales (Chevalier #038; Mayzlin, 2006; Dellarocas et al, 2007; Duan #038; Whinston, 2007). This is in line with what the participants mentioned as the most frequent code for essay on clayton indicating credibility. According to Pollach (2006), the examination of the authors of product reviews or in this case the writers of recommendations can be examined in light of Aristotle’s classic credibility appeals of ethos this being an intrinsic value of the character of the speaker. These arguments seek to persuade a reader by calling to the character of the writer by displaying expertise, experience or authority. This again is in count include, line with the findings of the research as most participants stated the relation of the writer of a recommendation to the candidate is of great importance to establish the effectiveness of the recommendation. Ideally the recommender is a person that had authority over the candidate rather than ‘just’ a friend or acquaintance. Proposition 1: In order to enhance source credibility of an ssat essay, online personal brand it is crucial to collect as many positive references as possible from people who have or had authority over a candidate.

The second theme that emerged with regard to establishing online source credibility is the verification of the presented information of potential candidates. A common method used in verification is done through online screening. Therefore it is also the preferred technique of count include bibliography recruiters to establish credibility of the essays, information displayed. The outcome of extended count such a verification process may also serve as an ssat essay, important indicator of the credibility of the screened info, that is whether there exists concurrence of the word bibliography, info from various sources, either online and offline. Such verifications are often done through e.g. job interviews either face-to-face or over the phone and or Skype or by comparing data of other (online or offline) sources.

Literature on web-based credibility assesses the verification of information as being a complicated matter. Essay On Clayton Christensen! As to Flanagin #038; Metzger (2003), several characteristics of web-based information stimulate concerns about extended essay word count bibliography, its credibility. Moreover, given the newness and complexity of philosophical on freud these concerns, the extended essay, assessment of paper information and verification has largely become the responsibility of the media consumer. The participants in this study make extensive use of various verification procedures. For instance, participants undertake specific measures to verify information by sourcing on different online mediums. By checking the information on one platform, the information on another can be verified. The online search is mostly done by Google name searches.

P2: By certifying that all presented information (online and offline) concurs, a candidate’s personal credibility is ameliorated. The third theme that has emerged from this study is the word include bibliography, importance of identifying typical profile characteristics. Within this theme, five sub-themes appeared from the interviews. Sub-theme number one deals with the expertise of a candidate. On Clayton! As stated in the foregoing literature review, research directed at the topic of credibility concludes that there are at count least two key criteria for the assessment of credibility: expertise and attention getters for college trustworthiness. Expertise is ‘the perceived knowledge, skill, and experience of the essay word include bibliography, source’ (Fogg, 2003). When people find that sources have expertise, they are likely to judge that the information is trustworthy and thus, in the case of a recruiting process, an organization is more likely to accept a potential candidate to fill a vacancy. This is in line with the participants’ view on ssat essay expertise of candidates. The second sub-theme that appeared in the interviews was the importance of the presence of a physical image in a posted candidate’s profile. Although an attractive and include bibliography friendly, though professional photo, does not have a direct relation to the credibility of the source, the participants did indicate that adding to your profile a decent picture or even better a video raises the chances of being hired.

There has been no scientific research about recruitment chances and having a specific kind of photo. The participants did say that the assessment of a picture for recruitment purposes could be a controversial issue due to the arbitrariness of reviewing a person based on its looks. The third subtheme mentioned was the ssat essay, amount of connections a candidate has within its online network. Opinions differed on whether demonstrating excessive online connections on your profile are an advantageous feature or not. According to Guy et al, (2009) the most salient common characteristic of the SNSs is that it allows users to explicitly define their social network, i.e. the list of essay count include bibliography people to whom they are connected (friends, colleagues, family members, etc). SNSs are exploiting their explicit network for various features, such as LinkedIn’s recommendations. Essays! Therefore, for SNSs it is highly important to count include bibliography, encourage its users to connect to ssat essay, more people and reach a more comprehensive social network. Extended Word Include Bibliography! For the participants in this study the main opinion was that having many connections means more credible information because these connections may verify the philosophical essays, information displayed on the profile. Bibliography! However other participants stated an excessive amount of attention getters for college essays connections indicates less credibility because hardly anyone can know many hundreds of people. The fourth sub-theme that materialized from this study is how a personal brand or profile relates to the persons participation in groups and extended include associations. An active participation may show engagement in the areas that have a special value to a potential employer.

It may indicate professionalism and authority in this particular field and thus enhances the credibility of a candidate: see also subtheme one concerning ‘expertise’. The fifth subtheme is ‘thoroughness of career a profile’. Providing correct details of e.g. dates, positions, career, achievements, etcetera indicate credibility. This sub-theme is pretty straightforward and relates to the assessment of count include bibliography detailed information on credibility, which shows that the more thorough and complete the information is, the higher the perceived credibility (Kaplan, 1971). P3: The credibility of a candidate’s personal brand or profile is furthermore enhanced if these demonstrate several essential features or characteristics. These are: a display of expertise, participation in career essays, (professional) peer groups, extensive networking, correct and immaculate online and/or written resume, representative physical picture or video. As far as medium credibility is concerned returning themes in the interviews were: the nature and style of the SNS’s, their utilizations and the differences in information content between on the one hand online medium sources and on essay word count the other offline mediums. The participants reported major differences between the information content of online sites with a predominantly professional character and those of a more personal nature. They stated that profiles on philosophical LinkedIn display more professional information whereas Facebook and Twitter are sites that are chiefly used to display info on a private scale. Extended Word Count Bibliography! In recruitment these two SNS styles serve different purposes: see the christensen, discussion under 4.2.2, theme 1. The study shows that info derived from extended word include bibliography, different SNS’s has a crucial influence on the recruitment process and hence this also has an impact on its credibility. Because of its relatively newness there is cover letter ashp, almost no literature on the use of private information in screening processes.

However, due to its sensitivity to base a HR decision on personal material found online it is a hot topic among the essay count bibliography, specialists interviewed and it is a crucial finding in term paper, this study. As far as this study is concerned, there were no guidelines found and it seems that it depends on the nature of the extended essay word include bibliography, company and personal beliefs and values of the recruiter. This study shows there is a need for organizations to have a policy in place on term paper barbie candidate screening through social media. Also, recruitment companies and HR departments should consider potential legal issues, especially those surrounding data protection and extended essay word include bibliography privacy. Social networking considerations should potentially be added to the standard recruitment policies in order to avoid legal issues. It might be advisable to ssat essay, set up best practice guidelines for the use of SNSs and align and integrate these within the organization’s existing recruitment processes. Extended Essay Count Include Bibliography! This would avoid differences in candidate experience when applying for a job, no matter how they submit their application, either via email, post, company website or social media.

P4: In recruitment, the screening of social networks with a different nature contributes to credibility. But considering the sensitivity of handling personal data displayed on some of barbie these networks this should be done with great care. The second theme that surfaced in the medium credibility category is the essay include bibliography, utilization of the medium. From the interviews one can conclude that the greater the amount of users of a particular network the higher the chance of finding credible information since a multitude of users may acknowledge or deny this information. This conclusion corresponds with the findings in existing literature where a general lack of gatekeeping on information on the Internet forces frequent users to engage in constant credibility verification (Stavrositu #038; Sundar, 2007). Furthermore, some SNSs, such as LinkedIn, have great credibility assessment features (e.g. a message to the company whenever a person indicates that he or she works or has worked at the company). These features make LinkedIn as a much more credible medium than for instance Facebook which does not possess such a feedback feature. Lastly, the interviews revealed the importance of the different features that distinguish between online and offline mediums. . Data displayed on the Internet often deviate from their printed counterparts that can be collected through an offline medium. As pointed out in the literature review, media consumers – in this case recruiters – have learned to distinguish between the various sources of online information through the essays, experiences of using them (Flanagin #038; Metzger 2000). By developing extensive experience in screening data of candidates they have become familiar with different information delivery styles of different mediums; they have developed levels of media literacy into the norms of extended include bibliography media use.

However, this study also indicates that the ssat essay, combination of extended essay word include all online and offline information available gives recruiters the best possible chance of screening a candidate on ssat essay the credibility of information supplied. Extended Word Count Include Bibliography! Whenever recruiters access potential candidate’s social networking sites, it should be clear in attention for college essays, mind that the information may not be accurate. This online available information might be written by someone else, or the name might not correspond with the actual applicant. Therefore if employers decide to use the information on SNSs for screening purposes it is essay, advisable to inform the candidates beforehand and to treat them in this respect uniformly. In the procedure of recruitment, accruing data on on clayton christensen social networks will never be able to entirely replace face-to-face contact. Thus, verifying data displayed on essay count bibliography the Internet by asking face-to-face will continue to be a necessary instrument for the assessment of credibility. Combining the screening of career SNSs with other, more traditional, forms of recruitment contributes to accessing the widest possible range of potential candidates. This will avoid any issues with not considering candidates who are less comfortable with or have a lack of access to SNSs. P5: Recruiters should always seek to verify the information on a candidate’s SNSs through other means.

The impact of social networking sites on recruitment processes has been studied many times before. Word Count! However, the credibility of the information a candidate has and how this impacts the screening process has never been studied before. The effects of credibility seem to be relevant. Essay On Clayton! The practical and theoretical contributions are discussed below. On a practical level the research results are of use to job seekers, recruiters and social networking sites.

The research gives recommendations as to how the first group can improve their personal credibility, thereby improving their personal brand and thus have a higher chance of being considered for job opportunities. The second group, recruiters, will benefit from the research because the outcomes intend to give guidelines as to essay count include, how one might assess credibility of online profiles. Also, recruiters might benefit from the discussion this research initiated on how to deal with personal data displayed on the Internet. The third group, SNSs, receive advice through this study on how to improve their features for becoming a credible social networking medium. With this knowledge it may expand its target group by adding tools in on clayton, order to improve credibility assessments. This research will contribute to the theoretical field of (online) credibility by extended essay word count bibliography applying the before-mentioned parameters of credibility to the screening process in job recruitment. Getters For College! It thereby tests its relevance and validity in this field, as well as expands the set of ‘credibility judgements’ through a qualitative research approach. On a theoretical level, this research intends to contribute to the field of online information credibility in general and draws some conclusions in relation to the discipline of marketing and more especially to extended include, the subject of personal branding. It contributes to the screening procedure of recruiters and shows the different criteria recruiters use to assess the hiring decision. 7. Further research and attention getters essays Limitations. Despite the fascinating insights in source and extended count include bibliography medium credibility in regard to ssat essay, the screening process for recruiters, the results of this study should be interpreted with respect to its limitations.

These limitations result in count include bibliography, suggestions for attention getters for college essays further research. The first restriction that this study is confronted with is the limited size of the essay count include bibliography, number of participants. It offers support for additional research with this set of questions with a more numerous participant pool. Such further exploration would certainly contribute to a further deepening of this research. The second limitation is the rather narrow scope of research methods employed. Rather than doing research in a setting of actual, live recruitment screening and verification processes, the research took place in an artificial setting of interviews and questionnaires. The data thus accrued were so to speak ‘second hand’ while, due to philosophical, the ethical sensitivity when it comes to screening candidates, the participants might not have been completely open about their operating methods and decision-making processes. Future research should take this in consideration and consider using alternative methods.

Thirdly, because the essay count include bibliography, current study relies on participants of recruitment professionals with an academic background, the external generalization of the findings could be constrained. . Attention Getters Essays! To what extent someone with a non-scientific view might deal with source and medium credibility on the Internet has not been looked at. Thus, future research is needed to examine whether findings on credibility on the Internet can be generalized to a wider population. Search our thousands of essays: If this essay isn't quite what you're looking for, why not order your own custom Business essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Each of us is qualified to a high level in our area of expertise, and extended bibliography we can write you a fully researched, fully referenced complete original answer to your essay question. Just complete our simple order form and you could have your customised Business work in philosophical on freud, your email box, in as little as 3 hours. This Business essay was submitted to us by a student in order to help you with your studies.

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