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How to Write the Best Nursing Cover Letter. A well crafted nursing cover letter can be just as important as a well crafted nursing resume. When done right, cover letters are a key factor in getting a nursing candidate’s foot in the door. Of course, nursing candidates understand this so they spend time researching how to engagement essay write good cover letters. The problem is that the vast majority of readily available information on nursing cover letters is uniform and antiquated. As a result, the vast majority of nursing cover letters read exactly the same and marking rubrics, fall well short of piquing the stakeholder engagement reader’s interest. So in this blog post, we’ll cover the basic items to review before sending a cover letter, summarize the conventional approach to nursing cover letters and jefferson davis essays, discuss its shortcomings, and offer a unique formula that will wow employers and land you an interview. Covering the nursing cover letter basics. It’s critical to carefully review your cover letter for the basics before sending it out to professional contacts or prospective employers. What are the basics? We’re referring to things like grammar and spelling.
As obvious as these basics may be, a very large percentage of engagement essay cover letters include basic mistakes. So be certain to essays review your cover letter for the following issues: Spelling : Yes, it’s a good idea to use the engagement spell checker. However, you must also carefully review your cover letter for errors that the spell checker won’t pick up. For example, you may have typed “form” instead of psychodynamic “from.” And yes, some recruiters and hiring managers are that picky. Stakeholder? Grammar : The best way to essay rubrics review grammar is to read your cover letter out loud and word-for-word.
If you’re unsure if the grammar is correct, then try to simplify the engagement essay caption in question. Simpler is usually better anyway. Correct Employer Information : Be sure you’ve used the correct employer name, address, contact person, and contact person’s title. It’s easy to lose site of this when you’re applying for essay multiple jobs and using the stakeholder engagement same cover letter template. Date : Be sure to use the current date. We regularly see cover letters with last year’s date, most likely because the marx and alienation essay candidate used a template from their previous job search. Your Contact Information : Make sure your contact information is current and correct. Congruence : Make sure that the information you provide in your cover letter matches the information you provide in your resume and/or job application. General framing for your nursing cover letter. With the basic considerations out of the way, we can begin to frame or conceptualize the cover letter. Stakeholder Engagement Essay? For starters, it’s important to consider your angle . Are you responding to advertisement a job advertisement?
Are you sending your cover letter and stakeholder engagement essay, resume to a professional contact to be forwarded to someone involved in the hiring process? Are you engaging in a general inquiry expressing interest in psychodynamic essay, working for the organization in some capacity while having no professional contacts within the organization and despite the fact that there is no job advertised? Your angle should guide how you frame your cover letter and dictate a small but important set of engagement essay information to include. Consider the following: Job Advertisements : If you’re applying to a job advertisement, then your cover letter should reference the advertisement, job ID if applicable, and Job Title. Professional Contacts : If you have a professional contact within the organization, then your cover letter should include the name of the professional contact, their title, your relationship to hook bridge the contact, and perhaps a few references to 2nd degree contacts and conversations you’ve had pertaining to the job in question and/or organization. General Job Inquiries : If you’re merely expressing a general interest in potential job opportunities with an organization, then be clear about what role(s) you’re interested in. The conventional approach to nursing cover letters: Now that we’ve covered the basics and have an idea of stakeholder how to frame the cover letter, it’s time to move on to the meat of the letter.
A Google search for “nursing cover letter” returns pages from many reputable and seemingly authoritative sources. You’ll find pages from Ohio State University, Johns Hopkins, Monster.com, Duke University, and many others. All of these sources utilize virtually the same general cover letter template. Their general template recommends the brian dissertation following. First, start your cover letter with a brief introductory paragraph that quickly gets to stakeholder the point. Introduce yourself professionally, let the reader know why you’re writing and do so enthusiastically.
You might also praise the employer on some recent accomplishment or milestone they’ve achieved. Second, include two to three “strength paragraphs.” These are paragraphs that describe your professional strengths. The general recommendation is to describe how you’re a good fit for the position in question. Essay Rubrics? It’s often suggested that you draw on the job description for details about stakeholder engagement essay what the employer is seeking. Then, describe how your skills and experience fit the criteria. In doing so, you might describe some past experiences and even offer some stats and numbers for emphasis. Finally, end the cover letter with a brief conclusion paragraph. Recap your interest in the job.
Once again summarize why you’re a good fit. Perhaps offer some well wishes and good sentiments. And let them know that you’ll attempt to contact them and they can contact you at their convenience to set up an interview. What’s wrong with the conventional approach to jefferson nursing cover letters? There are several problems with the conventional approach to nursing cover letters. First, it does nothing to set you apart from the stakeholder engagement rest of the candidates. Almost every single candidate is taking this approach. Jefferson? It’s so pervasive that cover letters for different candidates often read the same exact way. Everyone is drawing from the job description which is usually very generic.
As a result, they’re all explaining how their prior experience makes them organized or clinically experienced enough to do the stakeholder essay job. Or how their orientation towards team work will help them fit right in. Brian Dissertation? Once the recruiter or hiring manager has read this cover letter a dozen times, they’re simply tuned out. Second, the conventional approach fosters a tendency to summarize the resume. Candidates often use the essay same exact information included on their resume when writing their cover letters to describe why they’re a good fit for the job. This is a waste of valuable space and time, but it’s almost impossible to avoid. A resume is a summary of your work history and experiences as they pertain to your qualifications for the job in question. Meanwhile, the conventional approach to nursing cover letters is marx and alienation essay, recommending that you describe why you’re qualified for the job. Stakeholder Engagement? These are very closely related. Third, the conventional approach to in english nursing cover letters is a passive approach. It turns the candidate into a passive receiver of details provided by the employer and then asks that they reword their resume to address the details.
Not only is stakeholder engagement essay, this a poor stance for job seekers, it doesn’t consider the reality that employers routinely offer canned job descriptions that don’t really offer any actionable intelligence for essay in english the candidate. An alternative approach to nursing cover letters. The conventional approach was fine in 1986 but it’s not up to stakeholder snuff for the information and networking age. Essay? Information is now so readily available that if you’re focused only on stakeholder essay, the job description when writing your cover letter, then you’re missing some major opportunities to separate yourself from the pack. And separating from the pack is the primary goal of this alternative approach to nursing cover letters because it will greatly increase your potential for hook thesis landing the interview. The question becomes, how do you find and use information regarding the targeted employer to craft an amazing cover letter?
You start by completely changing the guiding principle behind your approach to the cover letter. Remember, the stakeholder engagement guiding principle of the hook bridge conventional approach is to draw from the job description to develop “strength paragraphs” that describe why you’re a good fit for the job. Again, this a passive approach that steers nursing candidates to rely on information provided by a job description that is stakeholder engagement, often vague and confined to the minimum requirements. By contrast, our alternative approach is based on sales and white dissertation, marketing principles. After all, a cover letter is a sales vehicle, plain and simple. You’re using it to sell yourself to the employer.
This sales based approach to cover letters fosters an aggressive mind-set by recommending that you seek out additional information beyond the job description which will be used to stakeholder engagement help you develop your sales pitch. Now there are many different approaches to selling things. We’re going to hook bridge focus on stakeholder engagement, perhaps the most successful sales approach, “problem solving.” Essentially, you’re going to define a problem facing the employer and describe why you’re the solution . In doing so, you will draw on your skills and experience in a much more natural way. And the exercise will almost certainly give the opportunity to offer information that isn’t included on your resume. Trust us, this is much easier than it sounds!! Start by researching the employer.
Researching the marx employer is the first step in crafting your cover letter. Begin with a visit to the employer’s web site. Look for a blog or a “News Room.” If the employer has a very limited website with no blog or company news, then review the “About” page or anything you can find that will offer insight. The great news for nurses is that many hospitals and healthcare employers maintain regularly updated and highly detailed blogs and “News Rooms.” Check out this example from Swedish Medical in Washington state. There’s even a “Tag Cloud” on engagement, the right side that will help you locate information about specific units and various specialties!! Next, find the employer on all the psychodynamic essay major social media channels. Again, most employers are using these channels to disseminate information that is important to them and their clientele. The easiest way to find a company’s social media channels is to stakeholder engagement essay locate the social media icon buttons on in english, the company’s website. You know, the stakeholder engagement buttons that typically say something like, “Connect with us.” This approach is essay, much better than going straight the essay social media outlet and marx and alienation essay, searching for stakeholder engagement essay the company which usually returns poor results. For example, we were easily directed to and alienation essay Swedish Medical’s Facebook Page by stakeholder engagement, clicking on the Facebook button on their website. However, a search for “Swedish Medical Center” on Facebook didn’t include the official company page within the top 50 results.
Next, check with your own social networks to see if you’re connected to someone who works for the employer in question or knows someone who does . Advertisement? Don’t be afraid to post an inquiry on your own social media accounts to engagement essay find out if anyone you know has any connections to psychodynamic the employer in stakeholder engagement, question. You might be surprised by what you find. I’ve never been to Washington state and I was able to find 6 2nd degree connections to and alienation essay Swedish Medical within my network in a minimal amount of time. You can also search for news articles on the employer on both national and stakeholder essay, local levels . For example, a search for davis essays “Swedish Medical” on the Seattle Post Intelligencer returned 419 results. A search of engagement Google’s News database returned 97 results.
If you’re still not able to find any actionable intelligence after conducting these searches, then you can conduct a search for information on advertisement, the industry or market niche in question . Not every nurse is applying for engagement essay jobs at hospitals or other large healthcare organizations that have the resources to attract and maintain the kind of jefferson davis media presence described above. You might be applying for jobs as a school nurse, or jobs at stakeholder engagement, small addiction treatment centers, or some other form of small employer. In these cases, check for advertisement essay in english an industry or niche association that advocates for engagement essay the interests of employers in hook bridge, the industry or niche in question. At this point, you’re probably wondering what exactly you’re looking for while doing your research. You’re looking for information you can present as a problem, or potential problem, for which you are the solution . You see, almost everything can be presented as a potential challenge or problem facing an employer. For example, if a hospital just achieved Magnet Recognition, then maintaining it will be a challenge. The same goes for any award or recognition an employer has achieved.
Of course, you can also look for stakeholder engagement actual problems that an employer is facing. For example, an employer may have a high employee turnover rate, or they maybe in the process of bridge attempting to achieve some goal or milestone, or they may be undergoing an EMR conversion in the near future. Of course, you need to be able to convince the reader that you can help with the essay problems you define. So merely defining a problem isn’t enough. You need to white dissertation define a problem for which you can convincingly sell yourself as the solution . Using the examples above, you may have worked with an employer who turned around their employee turnover problems, or with an employer who achieved the same goal or milestone, or you may have experience with the EMR that the employer is converting to.
In conducting your research, start at engagement, the base level and advertisement, work your way out. For example, if you’re applying for a Staff Nurse position in a hospital’s Intensive Care Unit, then start with trying to find information that is pertinent to the unit. These problems will likely be in line with your expertise. From the unit level, work your way out to the industry level to identify a broader range of problems for which you may be the solution. It’s very likely that you’ll find multiple problems to define, and that’s great. You can easily touch on two to stakeholder three problems and describe how you’re the solution for each in the span of your 1 page cover letter. If you are unable to find any problems to define after exhausting all of your research options, then you can use the job description provided by the employer (assuming there is one) to define problems. In doing so, you’ll write a much more powerful cover letter than you would have using the bridge conventional approach described above. Why is this alternative approach to nursing cover letters better? The problem/solution approach to cover letters is better than the conventional approach for several reasons.
First, you’ll differentiate yourself from the stakeholder essay pack. Even if everyone were to use this formula (which they won’t), they’d all find and define different problems and/or offer different solutions. Second, you’ll demonstrate that you’re knowledgeable about the employer. Third, your cover letter will read like it was written by marx and alienation, a human instead of a robot. Your cover letter will actually be interesting to read!! Finally, you’ll be selling yourself to the employer as a solution to their problems as opposed to regurgitating key points from your resume. How to write the best nursing cover letter.
To recap the steps: Consider your angle when framing your cover letter. This is described above under the heading “General framing for your cover letter.” Include an introduction paragraph that quickly lets the reader know why you’re writing. Engagement Essay? Define problems and describe how you are the solution. Sell your skills and experiences as solutions.
Be sure to make use of all research options to find problems that are not included in the job description. Close the deal in a conclusion paragraph that describes the jefferson davis next step. Stakeholder Engagement? Let the reader know that you’d like to jefferson davis discuss these issues in greater detail and learn more about the challenges they are facing. Offer your contact information and let them know you’ll be contacting them. Review your cover letter for the basics described above under the heading “Covering the cover letter basics.” 5 Things that New Grad RNs and Experienced RNs Should Know About the stakeholder engagement Job Market A New Grad RN recently shared their frustration with us. How to Write an Effective Nursing Resume Summary Writing an effective nursing resume summary is easier said than. 8 Things Every Nurse Ought to Know About Online Nursing Job Applications Applying online is the norm for nursing jobs. We provide. Do you have a sample cover letter? I get the problem solving concept but would like to brian see an example of how to convey myself as a solution.
My apologies, Sarah, but we do not have a sample cover letter. Stakeholder Engagement Essay? We’ll work on posting one though! Thank you Kyle! That helps a lot! Thank you for these blog posts! I’m trying to hook bridge thesis go back to work after staying-at-home for three years with my kids (which seems like an even tougher situation than being a new grad). Prior to that I had very minimal nursing experience (2 years total) in two niche type jobs: school nursing and travel medicine.
I’d like a job in engagement, mother/baby and know people on hook, the unit. Trying to engagement draw attention to the extensive CEU’s I’ve completed recently all related to bridge OB. I’m also working on stakeholder engagement essay, certification in jefferson, a Neonatal Resusitation program (NRP). 1. Is the stakeholder cover letter a good place to explain the large gap in work history (i.e. being a stay-at-home-mom)? Can I take a moment there to highlight social achievements since I don’t have any work achievements? 2. Rubrics? How do I sell myself as the stakeholder essay solution when I have so little irrelevant nursing experience? (maybe there’s no answer for this)… what i do know is brian white, that the stakeholder essay competing hospital in the area just opened their own Labor and Delivery and are recruiting OB nurses from the hospital I’m applying to. Any advice is much appreciated!
Great questions, Adrienne. And Alienation Essay? Yes, it’s okay to use a brief portion of your cover letter to address your experience as a stay-at-home mom. You may even use some of what you’ve learned as a stay-at-home mom to relate that you’re the solution to a problem the hospital faces, or a goal they’re trying to stakeholder engagement essay achieve. Often times, a hospital’s/unit’s challenges and thesis, goals require more than just technical skills. You may be passionate about stakeholder engagement essay something or have indirect experience that will be an asset to them. The important thing is to marx illustrate that you are aware of the employer’s challenges and stakeholder essay, goals and advertisement essay, you understand that their employees play a pivotal role in stakeholder, addressing them.
I hope this helps!
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Your E-Resume’s File Format Aligns with its Delivery Method. by Katharine Hansen, Ph.D. E-resume, or electronic resume, is a broadly used term that covers several types of resumes. Stakeholder. Online resume submission, however, has become so pervasive that “resume” is nearly synonymous with “electronic resume.” The way a resume is intended to be delivered to its recipient determines the technological approach you should take to the resume’s preparation. Brian Dissertation. This article describes the stakeholder engagement, most common types of brian dissertation e-resumes and offers some general guidelines on how to create them. Formatted, “print” resume , also known as a word-processed resume or traditional paper resume, is created in a word-processing application. Microsoft Word is the most widely used and essay, is advisable to use for that reason. If you are sending your formatted, print resume as an attachment to an e-mail message, it is inadvisable to use a program other than Word. File extensions for formatted, print resumes include .doc and .docx. Even though most Word users can now open .docx files, it may be best to save your Word resume with a .doc extension for the remaining users who cannot open .docx.
Common delivery methods for jefferson davis essays, the formatted, print resume include regular postal mail, faxing, hand-delivery (such as in a networking or interview situation, or at a career fair), and e-mail attachment. A few words about Rich Text (.rtf): Once a popular format for resume submissions, .rtf is almost never requested by stakeholder essay, employers anymore. and should not be used unless you are using a word-processing application that does not enable you to convert a file to davis essays .doc format. Looking at a resume file in .rtf also gives you a glimpse into what many employers initially see since some applicant-tracking software converts resumes to .rtf to perform searches on it, says Dawn D. Boyer, M.Ad.Ed., of DBoyer Consulting. The formatted, print resume is known for its attractive visual presentation of the job-seeker. Engagement Essay. For that reason, it is especially useful outside the sphere of electronic delivery — in networking situations, at career fairs, in job interviews, and on marking rubrics, the rare occasion when an employer requests a resume via postal mail or when you want to get extra attention by submitting your resume both electronically and by postal mail. Stakeholder Essay. When sent as an e-mail attachment, however, its formatting may appear inconsistently from computer to computer, and davis, it is engagement vulnerable to viruses. Worse, the in english, formatting probably won’t translate well to the employer’s Applicant Tracking System (ATS) software. “Lines, graphics, fancy bullets, text boxes, tables, and graphics (logos) … are the essay, issues the ATS programs encounter when uploading a resume into a company’s resume database,” Boyer notes. Don’t send a formatted, print resume as an attachment unless (a) you’re sure it’s the employer’s preference, (b) you also provide another alternative, preferably your text-based resume pasted into the body of an e-mail message, or (c) you’ve stripped the resume of all but the most basic formatting. Text resume , also known as a text-based resume, plain-text resume, or ASCII text resume, is the preferred format for submitting resumes electronically. A text resume, which carries the marx and alienation, .txt file extension, is stripped of virtually all its formatting and is not especially visually appealing, which is OK since its main purpose is to be placed into stakeholder essay one of the advertisement essay in english, keyword-searchable databases that the vast majority of today’s large employers now use. The text resume is stakeholder essay not vulnerable to psychodynamic essay viruses and engagement, is compatible across computer programs and platforms.
It is highly versatile and can be used for: Posting in essay, its entirety on many job boards. Engagement. Pasting piece-by-piece into essay the profile forms of job boards, such as Monster.com. Stakeholder Essay. Pasting into the body of an e-mail and and alienation essay, sending to employers. Engagement Essay. Converting to a Web-based HTML resume. Davis Essays. Sending as an attachment to employers, although you’ll probably also want to essay send your formatted version. Numerous resources are available to guide you through creating a text resume or converting your existing formatted resume to text, including Susan Ireland’s How to Upload or Email a Resume. You can see what a typical text resume looks like in this sample text chronological resume.
Portable Document Format (PDF) resume offers the dissertation, advantages of being completely invulnerable to viruses and totally compatible across computer systems (requires Adobe Acrobat Reader software, a free download, to be opened and read). Stakeholder Engagement. Have you ever noticed that when you send a resume (or any document) as an attachment from your computer to someone else’s computer, it sometimes doesn’t look the same on the other person’s computer as it did on yours? Maybe it has more pages on the other computer, or maybe Page 2 starts at the bottom of Page 1, or maybe the fonts are different. A resume converted to advertisement PDF, which carries a .pdf file extension, looks virtually identical to the original document from which it was created, thus preserving the resume’s visual appeal, and engagement essay, it also appears consistently from computer to computer. Many employers specifically request PDF resume files. For the most up-to-date word on PDF resumes, see our article, Pros and Cons of PDF Resumes in Job-Search. For examples of PDF resumes, you can view any of the samples in our sample section. Web resume , also known as an psychodynamic essay HTML, Web-based, or Web-ready resume, is advantageous in a number of ways: Employers can access your resume 24/7. If you’re talking on the phone with an employer in another city who wants to see a copy of your resume, you can simply refer the employer to the Web address where your resume resides.
Resumes published on the Web, which often carry the file extension .html or .htm, enable passive job-seeking because employers sometimes find your resume on the Web using various search mechanisms. A resume published on the Web can be expanded into a Web portfolio that includes links to work samples (written work, graphic design, other Web pages you’ve designed, photographs, reports, etc.) that can demonstrate your skills to employers. If Web design is a career you are pursuing, a Web-based resume can show off your design skills. The only catch to having a Web-ready resume is that you need to have a place to host it and a means to publish it. The most likely candidates for Web-based resumes are those who already have their own Web pages or access to Web space. For example, many universities provide Web space for their students. But even if you don’t have your own space, you can still use a Web-ready resume. Some Web sites offer free Web-space hosting. Engagement Essay. Check also with your Internet service provider to see if Web hosting is advertisement included in available services. Learn everything you need to know about creating a Web resume or converting an engagement essay existing resume to a Web resume in our article, A Web-Ready Resume Can Be a Major Advantage in marx essay, Your Job Search. Do not confuse a Web-ready resume with one that can be posted on job boards, such as Monster.com.
Most job boards explicitly prohibit HTML resumes. Scannable resumes , which were all the rage just a few years ago, are very rarely requested by employers today. Why? Because a scannable resume is basically a print resume that the employer turns into stakeholder engagement an electronic resume by using Optical Character Recognition (OCR) software and then placing it into a keyword-searchable database. With the davis, growth of e-mail as a mode of communication, employers soon asked themselves, “Why are we going through the stakeholder engagement, extra step of brian scanning hard-copy when we could have resumes e-mailed to us and place them directly into databases without having to scan them first?” A former student of mine who had entered the human-resources field once told me that resumes e-mailed to his company could enter the database in a matter of stakeholder essay days, while a resume that had to be scanned could take up to davis essays three weeks to be placed in stakeholder essay, the database because of the extra labor involved. You still may occasionally encounter employers, however, who request scannable resumes. The rules for and alienation, scannable resumes are virtually the same as for stakeholder engagement, text resumes except that scannable resumes are generally printed out and brian white, sent by essay, fax or postal mail. They can also be sent as e-mail attachments.
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I AM A CAREER CHANGER This page is and alienation your key source for all things career-change related. You’ll find some great free career-change tools and resources. Changing careers can be traumatic, especially if you have been in your current career for essay, a long time, but you do not have to go through the essay, process alone or  Quintessential Careers: Career and Job-Hunting Blog. Quintessential Careers: Career and Job-Hunting Blog Career and job-search news, trends, and scoops for job-seekers, compiled by the staff of Quintessential Careers.The Quintessential Careers Blog has moved!! These pages remain as an engagement essay archive of our previous blog posts. Please check out the new and improved Quintessential Careers Blog for Job-Seekers and Careerists. Interview Advice Job  The Quintessential Directory of Company Career Centers. The Quintessential Directory of essay marking rubrics Company Career Centers Where job-seekers can go directly to stakeholder the job/career/employment section of a specific employer’s Website.Because more and more companies are developing career and brian, employment centers on their corporate Websites, Quintessential Careers has developed this directory, which allows you to go straight to the career and employment section of the  Quintessential Careers: I am a Career Coach or Counselor.
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conclusion chapter This extract is from the first edition (2002). Engagement Essay? There is essays, now a fully revised second edition (2008). In the conclusion of the book, a number of themes are drawn out from the discussions contained in the previous chapters. These chapters include: Representations of gender in engagement the past. The themes include fluidity of identities, the essay decline of essay tradition, the knowing construction of psychodynamic identity, the idea of 'role models', masculinity in (possible) crisis, 'girl power', popular feminism, diversity of sexualities, gender trouble, media power, contradictions and change.
Each of stakeholder engagement these themes is briefly discussed below. Fluidity of identities and the decline of tradition. We have seen various ways in which popular ideas about the self in society have changed, so that identity is today seen as more fluid and transformable than ever before. Twenty or thirty years ago, analysis of popular media often told researchers that mainstream culture was a backwards-looking force, resistant to social change and trying to push people back into traditional categories. Today, it seems more appropriate to emphasise that, within limits , the mass media is a force for davis change. The traditional view of a woman as a housewife or low-status worker has been kick-boxed out essay of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity. Although gender categories have not been shattered, these alternative ideas and images have at thesis, least created space for a greater diversity of identities.
Modern media has little time or respect for stakeholder engagement tradition. The whole idea of traditions comes to psychodynamic, seem quite strange. Why would we want to do the same as previous generations? What's so great about the past? Popular media fosters the desire to create new modes of life - within the engagement context of capitalism.
Whether one is happy with capitalism, or seeks its demise, it must surely be considered good if modern media is encouraging the overthrow of thesis traditions which kept people within limiting compartments. The knowing construction of identity. Not only is there more room for a greater variety of identities to emerge; it is also the engagement case that the construction of identity has become a known requirement . Rubrics? Modern Western societies do not leave individuals in any doubt that they need to make choices of identity and lifestyle - even if their preferred options are rather obvious and engagement essay conventional ones, or are limited due to lack of financial (or cultural) resources. As the essay sociologist Ulrich Beck has noted, in late modern societies everyone wants to 'live their own life', but this is, at the same time, 'an experimental life' (2002: 26). Since the engagement essay social world is no longer confident in its traditions, every approach to essay, life, whether seemingly radical or conventional, is somewhat risky and needs to be worked upon stakeholder, - nurtured, considered and maintained, or amended. Marking Rubrics? Because 'inherited recipes for stakeholder engagement essay living and essay role stereotypes fail to function' (ibid), we have to make our own new patterns of essay being, and advertisement - although this is not one of Beck's emphases - it seems clear that the media plays an important role here. Magazines, bought on one level for a quick fix of glossy entertainment, promote self-confidence (even if they partly undermine it, for essay some readers, at the same time) and provide information about sex, relationships and lifestyles which can be put to a variety of uses. Television programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of in english 'guidance' - not necessarily in stakeholder the obvious form of essay in english advice-giving, but in the myriad suggestions of ways of living which they imply.
We lap up this material because the social construction of identity today is the knowing social construction of identity. Engagement Essay? Your life is your project - there is no escape. The media provides some of the tools which can be used in this work. Like many toolkits, however, it contains some good utensils and some useless ones; some that might give beauty to the project, and some that might spoil it. (People find different uses for different materials, too, so one person's 'bad' tool might be a gift to white dissertation, another.) There are some generational differences which tend to cut across these discussions. Surveys have found that people born in the first half of the twentieth century are less tolerant of homosexuality, and less sympathetic to unmarried couples living together, than their younger counterparts, for essay example (see chapters one and four). Advertisement In English? Traditional attitudes may be scarce amongst the stakeholder engagement under-30s, but still thrive in the hearts of some over-65s. We cannot help but notice, of course, that older people are also unlikely to be consumers of magazines like Cosmopolitan , More or FHM , and advertisement essay in english are not a key audience for today's pop music sensations.
In this book's discussions of essay popular media which appear to marking, be eroding traditions, I have focused on generally young audiences with the implicit assumption that anti-traditional (or liberal, or post-traditional) attitudes established in the young will be carried into engagement later life. This may not be so, however: maybe conservative attitudes, rather than literally 'dying out' with the older generations, tend to develop throughout the population as we get older. There is evidence that people's attitudes become somewhat less liberal as they get older, but at the same time the 'generation gap' in attitudes is closing (Smith, 2000). We can note that those people who were 25 in the 'swinging' times of the late 1960s are now entering their sixties themselves. Nevertheless, as I have argued throughout this book, the mass media has become more liberal, and jefferson davis essays considerably more challenging to traditional standards, since then, and this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values. Stakeholder Engagement Essay? It therefore remains to essay rubrics, be seen whether the post-traditional young women and men of today will grow up to engagement essay, be the narrow-minded traditionalists of the future.
We have noted that the term 'role models' is bandied about in the public sphere with little regard for what the term might really mean, or how we might expect role models to have an impact on individuals. Psychodynamic Essay? Nevertheless, in this book I have suggested that by thinking about their own identity, attitudes, behaviour and lifestyle in stakeholder engagement essay relation to those of media figures - some of whom may be potential 'role models', others just the opposite - individuals make decisions and judgements about their own way of living (and that of others). Bridge Thesis? It is for this reason that the 'role model' remains an important concept, although it should not be taken to mean someone that a person wants to copy . Instead, role models serve as navigation points as individuals steer their own personal routes through life. Stakeholder Essay? (Their general direction, we should note, however, is advertisement, more likely to be shaped by parents, friends, teachers, colleagues and other people encountered in everyday life). Masculinity in crisis? We saw in chapter one that contemporary masculinity is often said to stakeholder engagement essay, be 'in crisis'; as women become increasingly assertive and successful, apparently triumphing in all roles, men are said to be anxious and confused about what their role is psychodynamic essay, today. In the stakeholder essay analysis of men's magazines (chapter eight) we found a lot of signs that the magazines were about men finding a place for themselves in the modern world. These lifestyle publications were perpetually concerned with how to brian, treat women, have a good relationship, and essay live an enjoyable life. Rather than being a return to essentialism - i.e. the idea of a traditional 'real' man, as biology and destiny 'intended' - I argued that men's magazines have an almost obsessive relationship with the socially constructed nature of manhood. Gaps in a person's attempt to generate a masculine image are a source of humour in marx these magazines, because those breaches reveal what we all know - but some choose to hide - that masculinity is stakeholder, a socially constructed performance anyway.
The continuous flow of lifestyle, health, relationship and sex advice, and the repetitive curiosity about what the featured females look for hook in a partner, point to a clear view that the performance of masculinity can and should be practiced and perfected. This may not appear ideal - it sounds as if men's magazines are geared to stakeholder engagement, turning out essay rubrics a stream of identical men. Stakeholder? But the masculinity put forward by the biggest-seller, FHM , we saw to be fundamentally caring, generous and good-humoured, even though the sarcastic humour sometimes threatened to smother this. Individual quirks are tolerated, and in any case we saw from the reader responses that the audience disregards messages that seem inappropriate or irrelevant or offensive. Although the magazines reflected a concern for men to find an enjoyable approach to modern living, then, there was no sign of a 'crisis' in jefferson essays either the magazines or their readers. Rather than tearing their hair out, everybody seemed to be coping with this 'crisis' perfectly well. The self-help books for stakeholder engagement essay men (discussed in thesis chapter ten) also refuted the stakeholder essay idea that changing gender roles had thrown men into crisis. The problem for men was not seen as being their new role - or lack of one; instead, men's troubles stemmed from their exaggerated and pointless commitment to men's old role, the essay traditional role of engagement provider and strong, emotionless rock. Where men had a problem, then, it was not so much because society had changed, but because they as individual men had failed to modernise and keep up. Happily, the books took the view that people can change, and that troubled men would be able to create a satisfying and more relaxed life for themselves if they put in a bit of effort.
It's not all a world of transformed masculinities, though. Images of the conventionally rugged, super-independent, extra-strong macho man still circulate in popular culture. And as incitements for brian dissertation women to fulfil any role proliferate, conventional masculinity is increasingly exposed as tediously monolithic. In contrast with women's 'you can be anything' ethos, the identities promoted to engagement, men are relatively constrained. We noted evidence in chapter one that, whilst young females are taking to the full spectrum of school subjects and jobs, their male counterparts still generally avoid subjects and work that they see as 'female'. These things are continually crumbling, though. It is worth remembering, as we noted in chapter four, that even that archetype of masculine strength and independence, James Bond, cannot be too hard and self-reliant in today's Bond movies without being criticised for it by another character. One of the most obvious developments in recent pop culture has been the emergence of the brian white icons and rhetoric of stakeholder engagement 'girl power', a phrase slapped into davis essays mainstream culture by the Spice Girls and subsequently incorporated into the language of government bodies as well as journalists, educationalists, culture critics, and pop fans themselves. Magazines for young women are emphatic in their determination that women must do their own thing, be themselves, and/or be as outrageously sassy and sexy as possible (see chapter nine). Several recent movies have featured self-confident, tough, intelligent female lead characters (chapter four). Female pop stars sing about financial and emotional independence, inner strength, and how they don't need a man; and the popular mantra of stakeholder engagement essay self-help books is that women can become just as powerful as these icons, if they cultivate their confidence and self-belief, and draw up a plan of self-development (chapter ten).
This set of reasonably coherent messages from a range of sources - their clarity only disturbed by the idea that women can be extremely tough and independent whilst also maintaining perfect make-up and wearing impossible shoes - seems to have had some impact on the identities of marx and alienation young women (as the Britney Spears and Destiny's Child fans quoted in essay chapter ten would attest), as well as being very successful within pop culture as an image/lifestyle idea. Popular feminism, women and and alienation men. The discourses of 'girl power' are today's most prominent expressions of what Angela McRobbie calls 'popular feminism' - the mainstream interpretation of feminism which is a strong element of modern pop culture even though it might not actually answer to stakeholder essay, the 'feminist' label. Popular feminism is like a radio-friendly remix of a multi-layered song, with the most exciting bits sampled, and some of the denser stuff left out. Essay? As McRobbie notes, McRobbie further argues that 'This dynamic of generational antagonism has been overlooked by professional feminists, particularly those in the academy, with the result that the political effectivity of young women is more or less ignored' (ibid).
There is an interesting parallel here with the scholarship on men and masculinity - the essay texts on masculinity are largely focused on the difficulties of middle-aged or older men who find it hard to shake off traditional masculine archetypes. And perhaps predictably, these studies are apparently written by middle-aged or older men who also cannot help bringing in the older tropes of masculinity. Meanwhile there is a generation of and alienation younger men who have adapted to the modern world (in a range of ways), who have grown up with women as their equals, and engagement who do not feel threatened or emasculated by these social changes. These men and their cultures are largely ignored by the problem-centred discourse of masculinity studies. This is perhaps a relief, though, because they would almost certainly fail to understand the playful, humorous discourse about gender that circulates in men's magazines. Advertisement Essay In English? (These magazines are not wholly anti-sexist, and there is a legitimate concern that dim readers will take 'joke sexism' literally, of course, but the stakeholder essay more significant observation should perhaps be that sexism has shifted from marx and alienation essay being the expression of essay a meaningful and essay serious ideology in former times, to being a resource for use in silly jokes today). As we found in chapter eight, the magazines are often centred on helping men to be considerate lovers, useful around the home, healthy, fashionable, and funny - in particular, being able to engagement, laugh at themselves. To be obsessed about the bits which superficially look like 'a reinscription of masculinity' is to essay rubrics, miss the point. Men's magazines are not perfect vehicles for the transformation of gender roles, by any means, but they play a more important, complex and broadly positive role than most critics suggest. Diversity of sexualities. Lesbian, gay, bisexual and transgendered people are still under-represented in much of the mainstream media, but things are slowly changing. In particular, television is engagement, offering prime-time audiences the chance to 'get to know' nice lesbian and essay gay characters in essay soap operas, drama series and sit-coms (see chapter four).
Tolerance of sexual diversity is jefferson davis essays, slowly growing in stakeholder society (chapter one), and by bringing into people's homes images of sexual identities which they might not be familiar with, the media can play a role in making the population more - or less - comfortable with these ways of living. In chapter seven, we discussed Judith Butler's manifesto for 'gender trouble' - the rubrics idea that the existing notions of sex, gender and sexuality should be challenged by the 'subversive confusion and stakeholder essay proliferation' of the categories which we use to understand them. The binary division of bridge 'male' and essay 'female' identities should be shattered, Butler suggested, and replaced with multiple forms of advertisement essay in english identity - not a new range of restrictive categories, but an abundance of modes of self-expression. This joyful excess of liberated forms of identity would be a fundamental challenge to the traditional understandings of gender which we largely continue to hold onto today. Butler, as we noted, did not make direct reference to the mass media, but it seems obvious that if there is to be a major proliferation of stakeholder images in the public eye, then the media must play a central role. To date, there have only been a relatively small amount of media representations fitting the Butler bill. Some advertising - such as the sexually charged but androgynous imagery promoting the CK One fragrance 'for a man or a woman' - had reminded viewers of the similarity of genders, hinting that it wouldn't matter which of the attractive male or female models you chose to desire. Hook Thesis? Other ads (such as ones for Impulse deoderant and Kronenbourg lager) playfully teased heterosexual desires only to reveal that the lust object was more interested in stakeholder engagement essay their own sex, pointing audiences to the unpredictability of sexualities.
In this book we have discussed further cases of films, TV shows and magazines which have also celebrated non-traditional visions of gender and sexuality. White Dissertation? Nevertheless, there remains a great deal of engagement scope for the mass media to be much more challenging in these areas. Media power versus audience power. In chapter two we set out the background debate over whether the mass media has a powerful influence upon its audience, or if it is the audience of viewing and reading consumers who wield the most power, so we should return to davis, that question here. During the discussions in this book we have found, unsurprisingly, that the power relationship between media and the audience involves 'a bit of both', or to be more precise, a lot of both. The media disseminates a huge number of stakeholder engagement messages about psychodynamic, identity and acceptable forms of self-expression, gender, sexuality, and lifestyle. At the same time, the public have their own even more robust set of diverse feelings on these issues. The media's suggestions may be seductive, but can never simply overpower contrary feelings in the audience. Fiske talked in terms of semiotic 'guerrilla warfare', with the stakeholder engagement audience metaphorically involved in 'smash and grab' raids on media meanings, but this imagery inaccurately sees change as a fast and noisy process. It seems more appropriate to speak of a slow but engaged dialogue between media and media consumers, or a rather plodding war of attrition against the forces of tradition and conservatism: the power of new ideas (which the essay in english media conveys) versus the stakeholder engagement ground-in power of the old ways of advertisement doing things (which other parts of the media still like to stakeholder engagement essay, foster).
Neither the media nor the essays audience are powerful in themselves, but both have powerful arguments. We cannot bring this discussion towards a close without noting the inescapable levels of contradiction within popular culture. Although we may occasionally find ourselves saying that 'the mass media suggests' a particular perspective or point of view, the truth is that not only is stakeholder engagement, 'the mass media' wildly diverse, but that even quite specific parts of media culture put out a whole spectrum of messages which cannot be reconciled. Essay In English? It is impossible to say that women's magazines, for example, always carry a particular message, because the stakeholder enormous range of titles target an equally diverse set of female audiences. Davis? Furthermore, even one magazine will contain an array of viewpoints.
As we saw in chapter three via the account of one Cosmo editor, magazine staff - like almost all media producers - are far more interested in stakeholder essay generating 'surprise' than in maintaining coherence and consistency. Contradictions are an essay, inevitable by-product of the drive for multiple points of excitement, so they rarely bother today's media makers, or indeed their audiences. The contradictions are important, however, because the multiple messages contribute to the perception of an open realm of possibilities. In contrast with the past - or the modern popular view of the past - we no longer get singular, straightforward messages about ideal types of stakeholder essay male and female identities (although certain groups of features are clearly promoted as more desirable than others). Instead, popular culture offers a range of stars, icons and characters from jefferson essays whom we can acceptably borrow bits and pieces of their public persona for use in our own. In addition, of course - and slightly contradictorily - individuals are encouraged to 'be yourself', and to engagement essay, be creative - within limits - about the presentation of self. This opens the possibilities for gender trouble, as discussed above. Today, nothing about identity is clear-cut, and the contradictory messages of popular culture make the 'ideal' model for the self even more indistinct - which is probably a good thing. As we have noted numerous times, things change, and are changing.
Media formats and contents change all the time. Audiences change too, albeit more slowly. Views of hook bridge gender and sexuality, masculinity and essay femininity, identity and selfhood, are all in slow but steady processes of change and transformation. Even our views of change itself, and the possibilities for personal change and white 'growth', have altered over the years. Although we should be careful not to overestimate the extent or speed of transformations in stakeholder society and advertisement in english the media, it is worth reasserting the obvious fact that things do change, because some authorities within the disciplines of stakeholder media studies and gender studies tend to act as though things do not really change over periods of ten or twenty years - filling textbooks with mixed-together studies from the 1970s, 1980s and 1990s as if they were providing accounts of fixed phenomena. These things are not stationary. To discuss gender and media is to aim arguments at moving targets - which, again, is just as well.
In this book I have sought to argue, and demonstrate, that popular media has a significant but not entirely straightforward relationship with people's sense of gender and identity. Media messages are diverse, diffuse and contradictory. Rather than being zapped straight into brian white dissertation people's brains, ideas about engagement, lifestyle and identity that appear in the media are resources which individuals use to jefferson, think through their sense of self and modes of stakeholder engagement expression. Brian? In addition to this conscious (or not particularly conscious) use of media, a wealth of other messages may breeze through the awareness of individuals every day. Furthermore, people are changing, building new identities founded not on the certainties of the past, but organised around the new order of modern living, where the meanings of gender, sexuality and essay identity are increasingly open. Different aspects of popular media can aid or disturb these processes of contemporary reorientation. Some critics say that the media should offer traditional role models and reassuring certainties, but this view is unlikely to survive.
Radical uncertainties and exciting contradictions are what contemporary media, like modern life, is all about.